Why should kids settle for clear water when they can have royal blue or blood red waves lapping around them? They can choose one of six different crystalline colors or mix and match to find their own. The tints dissolve in warm water to make bathing a more colorful experience.

— “Tub tints are very popular,” noted Marian Anderson, store manager of Next Generation of Stoughton in Stoughton, Wisc.
—Parents don’t have to worry about these tints staining the tubs, assured Elin Kabo, director of communications for Alex.
—Crystal Tints were launched in 2004 and were on the top-ten list of 6 out of 11 stores.

Bubble gum for days! Includes everything you need to create massive amounts of your own gum! Recommended for children ages 8 years and older. Includes corn syrup, gum base, confectioner’s sugar, citric acid, and watermelon, vanilla, raspberry, extreme mint, blueberry, fruit punch flavor powders, along with silver foil wrappers, recipe cards and activity manual. Make 19 flavors.

ALEX Toys Craft Stitch A Pixel Pillow is the perfect way to create a fun and colorful pillow! Easily cross stitch this pillow with neon yarn; pre-punched holes make it so easy. The perfect activity for the beginning seamstress or tailor. Includes 4 colors of acrylic yarn (10.5 yd.), polyester yarn (10.5 yd.), 2 polyester felt squares (14 in.), polypropylene pillow insert (5.64 oz.), plastic needle and easy instructions. Recommended for children 6 years of age and older.

The Praying Mantis is a fascinating insect with more than 2400 species in the world! With the Backyard Safari Mantis Mansion, you can watch the amazing life cycle of these unusual creatures, and you may even see some intense “preying” action! It’s easy to set up and it even includes a coupon for ordering praying mantis online. The Mantis Mansion features the exclusive collectable Bug Wrangler: Mantis patch and pop-up field guide!

Celebrate all the special memories of your child’s life — and create new ones — while making a personalized, environmentally friendly scrapbook! Eco Crafts Scrapbook includes all the materials you’ll need to design and decorate a colorful, visually inspiring scrapbook. Fill all the pages of this hardcover, spiral notebook with photos, stickers, drawings, wooden buttons, string, colorful ribbons and more. Use cardboard paper frames to highlight photographs and use the letter stickers to call out special moments and names. So much fun for a family to create together! Includes over 300 pieces, zig zag scissors, stickers, paper shapes and frames, printed paper, buttons, craft sticks, glue stick, ribbons, twine cords and easy to follow instructions.
Awards: Creative Child Awards, Eco-Friendly Product of the Year; Dr. Toy's Best Green Toys; NAPPA Sliver Educational Tools for Parents and Children, Arts & Crafts
— Bebe Feimster, manager of Big Smile Toys/Hardware Center in Paoli, Pa., told TDmonthly in a March 2015 survey that the Eco Crafts scrapbook from Alex is one of their best-selling "green" toys.

Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, plane, bus and trucks around the colorful maze. The beautiful sustainable table top design provides a sturdy surface for little learning hands to explore, move and discover. The beads even go through and under the tabletop! A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For ages 10 mos+
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a February 2015 survey that Alex's Busy Bead Maze is one of their store's best-selling wooden toys.

Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

Discover exciting new worlds with your epicly sized 28 in long ZOOB® Galax-Z™ Z-Star Explorer™. Your 2 Zoobonauts, Gamma and Helio, are ready to explore uncharted space in dual cockpits! Contains 316 pieces and easy Instructions for 3 alternate builds.

Spell words that combine the consonant cards in your hand with the vowel dice. The first person to shout out their word wins the hand. Includes 6 vowel dice, 53 cards, Dice Slide and easy-to-understand instructions. For 2-4 players. Part of a collection of games that include the storage and gameboard in one. Patented design allows you to take and play dice anywhere. Each game sold separately.

Make 6 stylish textured outfits! Rubbing onto sticker sheets means you don’t have to color in the lines. Just peel and stick your perfect shapes! Sticker sheets lock onto rubbing plates so it is easy to hold. Includes 10 textures on 5 rubbing plates, 6 fashion scenes, 256 stickers, 8 crayons, and easy picture instructions. Launch date: Spring 2015.

Learn about the United States while soaking in the tub! 74 colorful foam puzzle pieces float and stick to the tile wall when wet. Includes all 50 states, weather and landmark pieces to layer on and a suction cup mesh storage bag. SMALL PARTS. Not for <3 years. Launch date: Spring 2015