Bratz Mobile Phones, complete with wallpapers, voice ring tones, screen savers and custom skins, allow young girls to stay in touch with parents and friends. The phone features voice mail, caller ID, call waiting, three-way calling, text messaging, emergency 911 service and more. It is pre-loaded with 50 minutes of nationwide airtime. Additional minutes can be added. Matt Callahan of Ztar Mobile described the product as “a fully functional Sony-Ericsson T290 mobile phone, operating on a nationwide GSM network. Parents can protect their kids from unwanted text messages or calls by setting up control points. In all, the Bratz Mobile Phone is in a class of products all its own.”