Crafty Cooking Kits™, the new cooking kits that are Fun to Make, Great to Eat™, are designed to give children and caregivers an opportunity to create sweet memories while completing unique, high quality, interactive cooking projects. Launching in spring 2005, six introductory kits encourage limitless creativity, sharing and learning between children and adults of all ages. Crafty Cooking Kits are sold in baking aisles at grocery stores and other specialty retailers. Crafty Cooking Kits are developed by devoted parents Jimmy and Andrea Zeilinger, founders of Brand Castle, LLC, the privately held Cleveland-based company specializing in bringing innovative products to market.