This line merges traditional doll play with interactive technology, bringing dolls to life through animation on a handheld digital screen or TV. Three hip dolls have their own personality, power, mythology and voice. Each contains a computer chip that reacts to the chip of the individual fashions, cartridge and base stand, which signals the handheld unit, allowing the dolls to come to life on screen for hours of game play. Each purchase includes one fashion doll, two fashions, a base stand, a digital handheld, and a cartridge. “GoLive MystiKats are the first interactive fashion doll that incorporates traditional doll play with interactive technology, allowing little girls an unprecedented play experience and connection with their dolls,” Lia Brandligt, Director of Marketing at Playhut, Inc., told TDmonthly. Launch date: October 15, 2006.

Experience the magic of Disney in stunning 3D – right from your living room! Celebrating 100 years of wonder, Disney and View-Master are teaming up to bring you the exciting new View-Master Mickey Mouse Deluxe Set . Step into a world of imagination as you view beautiful 3D images of Mickey Mouse through the years. This special edition View-Master is perfect for kids and adults alike, and makes a great addition to any Disney fan’s collection. Recommended for ages 3+.

Introducing the Peppa Pig Classic Hideaway Playhut ! Your child will love exploring and playing in their very own hideaway inspired by the beloved children’s character Peppa Pig. This easy-to-assemble play tent features vibrant Peppa Pig graphics and is perfect for indoor or outdoor play. With a lightweight and portable design, it’s easy to take the fun wherever your child goes. Whether they’re playing hide-and-seek, having a tea party with friends, or simply lounging in their own private space, the Peppa Pig Classic Hideaway Playhut is sure to provide hours of imaginative playtime fun.

Spidey Senses are tingling…for fun! This easy pop-up structure is the perfect play tent for any Spider-Man fan and features all your preschooler’s favorite characters! Your kids will love having a little room of their own as they crawl in and out of the Playhut® Spidey & his Amazing Friends Classic Hideaway Tent. And parents will appreciate how easy it is to set-up, break down and store! Just twist, pop, and PLAY!

Dive into a world of prehistoric adventure with the new K’NEX K’Nexosaurus Building Set! That’s right, everyone’s favorite K’NEX dinosaur is back and better than ever with new green color tones that makes him even more realistic and fun. This exciting building set comes with over 200 pieces, allowing you to build your very own dinosaur model with amazing detail. Hook your dino up to the included motor and watch as he comes to life before your very eyes! Ideal for children ages 7 and up, this K’NEX set provides hours of creative fun and imaginative play.

This pirate ship from Jake and the Never Land Pirates assembles in seconds thanks to patented Twist N Fold technology. The sail doubles as a basketball hoop for the mini basketball (included), and there are 2 tunnel ports with roll-up flap doors for easy access and expansion. Approx. 54'L x 29'W x 60'H. Easy adult assembly. Made of non-woven fabric, nylon, mesh and steel.

Kids can blast off on a cosmic journey in the Playhut X9 Rocket play structure, which is comprised of a large, shuttle-shaped play hut and two 20” tunnels. It has multiple tunnel ports for crawl-through fun and structure expansion, and EZ Twist technology allows for instant set-up and quick-fold down for convenient storage. It received a 2009 Outstanding Products iParenting Media Award. Launch date: July 2009.

The Disney Princess Adventure Hut is designed to be a magical getaway for any little princess. This versatile play tent is comprised of a large play hut and 4’ tunnel. It has multiple tunnel ports for crawl-through fun and structure expansion, mesh windows for peek-through entertainment, a flap door entrance for easy accessibility, and bright, bold Disney Princess graphics. EZ Twist technology allows for instant set-up and quick-fold down for convenient storage. It received a 2009 Outstanding Products iParenting Media Award. Launch date: July 2009.

Use this wireless, motion-sensor controller for PCs works in place of a keyboard and mouse, allowing users to play Internet and PC games in a more natural way. Launch date: February 2008.

The 30” x 30” x 34” ball zone can accommodate up to three children and comes with 50 magic Balls. The ball zone features patented EZT Twist Technology for easy set up, a zip-up door, a top entrance and a mesh carrying bag for easy storage and transport.

The 92” x 28” x 42” maze consists of one large play cube, one small play cube and two play tunnels. The maze also features a patented EZT Twist Technology for easy set up, a carrying case for easy storage and transport, a mesh window and structure expansion capability. Up to four children can fit comfortably inside the maze.