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September 2011 | Vol. X - No. 9
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Toys in the News: 09-30-11


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See previous toy industry news.

Toys in the News is updated Mon-Fri at 9:15 am PST

Shermag Recalls to Repair Drop-Side Cribs Due to Entrapment, Suffocation and Fall Hazards. September 30, 2011 — The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 2,300 (about 800 in Canada) Drop-side cribs from Shermag Inc., sold at The Land of Nod and other baby specialty stores from September 2004 through December 2008 for between $400 and $800. The drop-side rail hardware on the cribs can break or fail, allowing the drop side to detach from the crib. Consumers should stop using these cribs immediately and contact the firm to request a free repair kit that will immobilize the drop-side. In the meantime, parents are urged to find an alternate, safe sleeping environment for the child, such as a bassinet, play yard or toddler bed depending on the child’s age.

Saban Brands International Goes Global. September 30, 2011 — Formed just over a year ago, Saban Brands is quickly rising to become...

Will Toys Start Driving Licenses? September 30, 2011
— Half way through the year, the European toy market recorded a 5 percent growth...

Court Denies Injunction Against 'Elf Off the Shelf' . September 30, 2011 — It could turn out to be a very merry Christmas after all for F+W Media and its Adams Media line...

Report: Consumer spending lagged in August. September 30, 2011
— A report released Friday by the Commerce Dept. showed that consumer spending in the U.S. slowed in August, impacted by falling incomes and sporadic hiring.

Musical Wooden Table Toys Recalled by Battat Due to Choking Hazard. September 29, 2011 — The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 14,000 Musical Wooden Table Toys from Battat Inc., sold at music and toy stores nationwide and on the Internet from September 2006 to October 2010 for about $30. Small pegs on the xylophone toy can loosen and detach, posing a choking hazard to young children. Consumers should immediately take the recalled toys away from children and contact Battat to receive a free replacement product.

Warner Bros. Signs Thinkway Toys. September 29, 2011 — Warner Bros. Consumer Products has signed Thinkway Toys to make Happy Feet Two toys.

Sesame Workshop Promotes Renee Mascara To VP, Int'l Media Distribution. September 29, 2011 — Sesame Workshop, the producers behind Sesame Street, has promoted Renee Mascara to Vice President, International Media Distribution...

Law firm Orrick to client: This Just Isn’t Working For Me. September 29, 2011 — Big San Francisco law firm Orrick Herrington & Sutcliffe LLP has a big problem with a client....

Kidrobot Joins the World of Moomin. September 28, 2011 — Strategic licensing and brand management firm memBrain Licensing announced a breakthrough licensing arrangement today between the world’s premier creator and dealer of limited edition art toys, signature apparel and pop culture accessories, Kidrobot, and the beloved 65-year-old Finnish design and character brand, Moomin, according to a press release.

Scholastic Celebrates Magic School Bus. September 28, 2011 — Scholastic Media will celebrate the 25th anniversary of its The Magic School Bus property next month...

Little Tikes Expands Recall of Toy Workshop and Tool Sets Due to Choking Hazard. September 28, 2011 — The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: More than 1.7 million additional (about 1.6 million toy workshop sets and trucks with the same toy nails were recalled in August 2009) Little Tikes® Workshop and Tool Sets from Little Tikes, sold at mass merchandise retailers nationwide from 1990 through 2004 for between $25 and $100. The recalled workshop and tool sets have oversized, plastic toy nails that can pose a choking hazard to young children. Consumers should immediately take the toy nails away from young children and contact the firm for free replacement toy nails.

LM Import & Export Recalls Toy Cars Due to Violation of Lead Paint Standard. September 28, 2011
— The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 1,900 toy cars from LM Import & Export, Inc., sold exclusively at: Mega Wholesale stores throughout Miami, Florida from September 2010 through January 2011 for between about $2 and $3 per set. Surface paint on the toy cars contains excessive levels of lead, a violation of the federal lead paint standard. Consumers should take these toys away from children immediately and return them to the store where purchased for a full refund.

JAKKS Pacific(R) Welcomes Funtastic as Its Exclusive Australian Distributor for Winx Club Toy Line. September 28, 2011 — JAKKS Pacific, Inc. spreads the magic of Nickelodeon's animated action and fantasy series, Winx Club, to Australia through an exclusive agreement with Funtastic Limited to market and distribute the Winx Club toy line.

Consumers Eager to Have a Frightfully Good Time This Halloween, According to NRF. September 28, 2011 — Ghouls and goblins galore, Halloween celebrations will be BOOming this year as more people than ever are expected to partake in traditional festivities.

Douglas Company Welcomes Clifford the Big Red Dog. September 28, 2011 — The New Hampshire-based plush toy and lifestyle gift creator Douglas Company recently signed a licensing agreement with Scholastic Media, to produce Clifford The Big Red Dog plush products. The Douglas CLIFFORD collection will debut at the 2012 International Toy Fair in New York this February, according to a press release.

41 Ent. Named Worldwide Distributor for Pac-Man 3D. September 28, 2011 — 41 Entertainment LLC, the New York, London and Barcelona based animation production and distribution company announced today that it has been appointed by Namco Bandai Games to distribute worldwide the brand new series entitled PAC-MAN 3D in time for a fall 2013 airing.

Warner Bros. Oks Board Games. September 28, 2011 — Warner Bros. Consumer Products has partnered with Wonder Forge to make DC Super Friends and Justice League...

U.S., Canada and Mexico Join Forces to Strengthen Consumer Product Safety Across North America. September 28, 2011 — Today, the U.S. Consumer Product Safety Commission (CPSC), Health Canada, and the Consumer Protection Federal Agency of the United Mexican States (Profeco) concluded a first-of-its-kind consumer product safety Summit that was aimed at strengthening the protections for children and consumers throughout North America.

Mind Candy Announces Head of Moshi TV. September 27, 2011 — Mind Candy today announced the appointment of ex-Kabillion exec Brad Schultz as Head of Moshi TV - a new online TV platform set to appeal to Moshi's 50m registered users worldwide, according to a press release.

Sector Snap: Signs of toy strength through year. September 27, 2011 — Signs suggest that economic uncertainty won't hobble the toy industry during crucial holiday season...

Toys "R" Us repackaging 12-year-old purchase, Imaginarium. September 27, 2011 — Wayne-based retailer Toys "R" Us believes a purchase it made 12 years ago will pay off big...

Parents Seek HolidayToys With Long-Term Appeal. September 27, 2011
— Toy companies trying to win over choosy U.S. shoppers are under more pressure than ever to offer parents something their children will play with after Christmas, according to two industry veterans...

Disney launches Appmates mobile app toys for the iPad (video). September 27, 2011 — Disney is throwing the combined firepower of its Cars entertainment brand, its retail toy business, and its mobile app capability...

Independent Consumer Group, toyportfolio.com, Announces Platinum Awards for Best Toys of 2011. September 27, 2011 — The independent consumer organization, Oppenheim Toy Portfolio, announces their annual awards for the best toys of 2011 on their website www.toyportfolio.com. "Our award list is bigger than ever this year. It's full of outstanding toys, games, and props for pretend. However, our overall grade to the toy industry this year is a B+, as a result of the industry playing it safe with less innovation and cutting edge technology," notes Joanne Oppenheim.

BSW Toy inc. Announces Launch Of Moodies™ color changing product. September 27, 2011 — BSW Toy Inc., a global designer, manufacturer and distributor of educational toys and activity kits, announced its newest brand, Moodies™ a line of color changing product. A new twist on the pop culture rings, kids can show their mood on cups, balls, pens, pencils and more, according to a press release.

The Brainy Brands Company, Inc. Adds New Leaf Media to its Sales Network to Expand Efforts in Canada. September 27, 2011 — The Brainy Brands Company, Inc., a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has engaged New Leaf Media as a sales agency to expand its efforts in Canada.

Launch Date for STAR WARS: The Old Republic Announced. September 27, 2011 — BioWare and LucasArts are pleased to announce that Star Wars™: The Old Republic™ will launch on December 20, 2011 in North America and on December 22, 2011 in the European Launch Territories.

Mattel vs. Hasbro: Who’s the Star of This Season’s Toy Story? September 26, 2011 — Since 80% of American consumers’ now believe we’re in a recession, it’s white-knuckle time for the retail industry...

Hape Announces David Quercia as Vice President. September 26, 2011 — Hape Intl., Inc., a leading manufacturer and distributor of high quality developmental toys, has announced the appointment of David Quercia as Vice President, according to a press release.

Babies, Start Your Engines. September 26, 2011 — Most university researchers find their collaborators at other academic institutions. Cole Galloway finds his at Toys “R” Us.

Techno Source Expands Character Options. September 26, 2011 — Techno Source, a division of LF Products, and UK-based toy company Character Options have expanded their relationship...

Justin Bieber Rockin’ Tour Bus May Top Holiday Toy Sales. September 26, 2011 — The Justin Bieber Rockin’ Tour Bus, which lets teenage girls relive the pop star’s concert experience...

JAKKS Pacific Expands International Distribution for Toys Based on Epic Boys Action Adventure Series, Monsuno. September 26, 2011 — JAKKS Pacific, Inc. JAKK +0.76% continues to expand global distribution for toys based on the Monsuno(TM) original animated television series...

Robotics Help Toys “R” Us Improve Efficiency of E-Distribution. September 26, 2011 — The robots that scoot around the new Toys “R” Us e-commerce fulfillment center...

Plush Characters are Headed to Nintendo DS™ with the Pillow Pets™ Game from GameMill Entertainment. September 23, 2011 — GameMill Entertainment, an independent publisher of entertaining mass-market video games, today announced plans to bring Pillow Pets companions to Nintendo DS...

Kantar Predicts Weak Holiday Sales. September 23, 2011 — Retail sales growth for the fourth quarter holiday period will be half of what it was last year...

Bridgeway Recalls Bicycles Due to Fall Hazard. September 23, 2011 — The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 91,000 Bicycles from Bridgeway International, sold at Walmart from February 2011 through July 2011 for about $100. The bicycle chain can break, causing a rider to lose control and fall. Consumers should immediately stop using the recalled bicycle and contact the company for a free repair.

Juvenile Industry's Two Largest Organizations Consider Consolidation. September 23, 2011 — Board members of the All Baby & Child Expo (ABC Kids Expo) and the Juvenile Products Manufacturers Association (JPMA) are in conversations regarding consolidation...

ShopperTrak: Holiday Sales Expected To Be Up, But Foot Traffic Will Drop. September 22, 2011In the wake of several surveys projecting how shoppers will spend this holiday season...

Spin Master Names New CFO. September 22, 2011
Finance exec Gaston Tano has joined Spin Master as EVP and CFO...

Sonic Products Roll Out in the U.K. September 22, 2011SEGA Corporation will roll out new Sonic merchandise following a number of deal...

Manhattan Confirms Exclusive Automoblox Deal. September 22, 2011 A recent arbitration ruling has reaffirmed Manhattan Toy’s rights under a license agreement...

Want More Information? Just Scan Me. September 22, 2011
During New York Fashion Week earlier this month, Quick Response (QR) codes...

Tablets: Citi Sees Apple Dominance Increase; China Beckons. September 22, 2011Citigroup’s Walter Pritchard, Richard Gardner, Mark Mahaney, and Glen Yeung late last night offered up an update to Citi’s thinking about tablet computers...

Origo: A 3D Printer For Kids. September 22, 2011
As predicted in “Mimsy Were the Borogoves,” toys will change the world...

Nickelodeon and Webkinz to Kids: Please Step Away From the Computer and TV. September 21, 2011Nickelodeon and Webkinz want kids to get outside and play -- for a little while anyway.

Toys R Us Completes E-commerce Fulfillment Center in Nevada. September 21, 2011
Toys"R"Us, Inc., a toy and juvenile products retailer, has completed its new e-commerce fulfillment center near Reno, Nevada, which will help increase online order capacity and expedite deliveries to customers in the western US, while supporting its omnichannel fulfillment services.

Holiday Hiring Seen as Flat to Slightly Lower. September 21, 2011 — Holiday retail hiring is expected to be flat or even slightly lower compared with last year...

TOTY Finalists and Winners to be Featured in National Museum of Play. September 21, 2011
— Toy Industry Association (TIA) announced today that it has partnered with The Strong to archive and exhibit all past and future Toy of the Year Award (TOTY) winners...

Paul Gallant, Inventor of Puzz-3D and Founder of Wrebbit, Inc., Dies at Age 67. September 21, 2011 — The Toy Industry Association (TIA) and its members join in mourning the passing of Paul-Emile Gallant, inventor of the Puzz-3D three-dimensional puzzle...

American Woodcrafters Recalls to Repair Bunk Beds Due To Fall Hazard. September 21, 2011The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 180 Wood Twin Bunk Beds and Loft Bunk Beds from American Woodcrafters, sold by furniture dealers nationwide from October 2010 to June 2011 for between $600 and $1,000. The guard rails on upper bunks can crack and cause the mattress and its support rails to collapse, posing a fall hazard. Consumers should immediately stop using the upper beds and contact American Woodcrafters or their furniture dealer to arrange for the free replacement of upper bunk guard rails.

Eco-Innovators Start Fresh with BeginAgain Toys. September 20, 2011Veteran eco-toymakers Chris Clemmer and David Bowen are on new adventure...BeginAgain Toys of Fort Collins, Colo., the new company created by Bowen and Clemmer, will launch this week at ABC Kids Expo...

ASTRA Supports Best Toys For Kids With Merchandising Tools. September 20, 2011Toys for Kids award winning toys will be supported during the holiday season by merchandising and marketing tools provided free to member retailers, American Specialty Toy Retailing Association (ASTRA) announced today.

Sony's DC Universe Online Now a 'Freemium' Game. September 20, 2011It's no joke. Nine months after launching its subscription-based superhero online title, DC Universe Online...

After Pets, Diapers And Soap; Amazon’s Quidsi Tackles Toys With Retail Site YoYo. September 20, 2011After conquering online retail in diapers, soaps, beauty products, most recently pet supplies, Amazon-owned Quidsi is moving into its next vertical—toys.

Mattel, Hasbro Lead Toys ’R’ Us Hot List for Holiday Shoppers. September 20, 2011Mattel Inc. and Hasbro Inc. the world’s biggest toymakers, each placed three titles on Toys “R” Us Inc.’s list of products...

Gamers Solve Molecular Puzzle That Baffled Scientists. September 20, 2011Video-game players have solved a molecular puzzle that stumped scientists for years...

Leigh Anne Brodsky Out as Nickelodeon/Viacom Licensing Chief. September 20, 2011Leigh Anne Brodsky has left her position as president of Nickelodeon and Viacom Consumer Products...

National Retail Federation Launches Major, Multifaceted Campaign To Push Jobs, Innovation And Consumer Value Agenda. September 20, 2011With the 2012 election season around the corner, the National Retail Federation today launched a first-of-its-kind major year-long advocacy campaign to advance a Jobs, Innovation, and Consumer Value Agenda...

A Tale of Two Toy Lists. September 20, 2011
While most consumers have barely started making Halloween plans, the retail industry is looking ahead...

Northeast Farmers Warn of Halloween Pumpkin Shortage After Rains From Irene Devastate Crops. September 20, 2011Northeastern states are facing a jack-o’-lantern shortage this Halloween after Hurricane Irene destroyed...

Study: E-reader Use Continues to Grow. September 20, 2011One-in-six Americans (15%) uses an e-reader device, a new study from Harris Interactive found.

Intel Teach: 10 Million Teachers Influencing 300 Million Students. September 20, 2011Intel corporation is well known for their forays into educational development and assisting with the ongoing battle between educators

How Mattel Created A Viral Hit With Its Crazy "Hot Wheels" Stunt. September 20, 2011Sometimes marketers just get everything right...

CPSC Summit to Link Canada, Mexico and U.S.; Explore Shared Visions for Consumer Product Safety. September 20, 2011The First North America Consumer Product Safety Summit, hosted by the Consumer Product Safety Commission (CPSC), will be held September 26-27, 2011 in Bethesda, MD.

Collectible Toys Could Lure Children to Healthy Food Choices. September 19, 2011The thought of toys being given out as part of children's meal deals might be easier to swallow, and better for you, if the toys are part of a collectible set and tied to healthy, nutrition-rich food choices.

Hornby to Use Prince Harry Model for British Army in Afghanistan Range. September 19, 2011Hornby, the toy train and model company, is to bring out a range of tanks, helicopters and soldiers...

Toys ‘R’ Us Will Keep Holiday Hiring Unchanged, Boost TV Ads. September 19, 2011Toys “R” Us Inc., the world’s largest toy chain, plans to hire the same amount of seasonal workers for the holiday season...

Mortal Kombat Sales Pass 3 Million Worldwide. September 16, 2011Warner Bros. Interactive Entertainment's Mortal Kombat has surpassed 3 million in worldwide sales...

ELA to Rep Jay at Play. September 16, 2011LA-based Entertainment Licensing Associates will represent the Jay at Play portfolio of kid’s brands...

Food & Beverage Brands Partner with Mattel Games. September 16, 2011
Just under a year after becoming Agency of Record for Mattel Games...

Mattel to Webcast Third Quarter 2011 Earnings Conference Call. September 16, 2011Mattel, Inc. (NASDAQ: MAT) today announced that it will webcast its quarterly conference call on Friday, October 14, 2011 at 8:30 a.m. Eastern time.

Anne McGilvray & Co Hired To Rep Sqwishland In Six U.S. States. September 16, 2011 — Veteran sales representative firm Anne McGilvray & Company is now representing SqwishLand in California, Nevada, Texas, Oklahoma, Louisiana and Arkansas, according to a press release.

Bandai America Incorporated is Calling for Innovative Kids' Toys and Interactive Entertainment Ideas. September 16, 2011Bandai America is looking for groundbreaking ways to engage both boys and girls...

Hasbro's Massachusetts-Based Manufacturing Facility Recognized as Leader in Health and Safety Excellence. September 16, 2011
Hasbro, Inc's manufacturing facility based in East Longmeadow, Massachusetts has been named a winner of the 2011 VPPPA (Voluntary Protection Program Participants' Association) Outreach Award, recognizing the Company's "extraordinary work" for its achievements in creating a safer, healthier work environment, together with its leadership in sharing with other companies its vast knowledge of best practices and impactful new techniques.

Ganz Parent Club. September 16, 2011Ganz announces the Ganz Parent Club, a new way for parents of Webkinz World™ members to earn KinzCash™ and exclusive Webkinz™ items for their children.

Retailers Nationwide Glow with Launch of Meon(TM). September 16, 2011Skyrocket Toys today announced that its brand new activity toy line Meon(TM) is now available at major retailers nationwide.

Survey: Consumers Seek Better Clarification of 'Green' Products. September 16, 2011A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers...

Toys 'R Us Looks for Its Own 'Missoni Moment.' September 15, 2011Toys 'R Us is ratcheting up the number of exclusive and store-branded products...

FDA Disputes TV Doc's Warning of Apple Juice Risk. September 15, 2011The federal Food and Drug Administration and a leading doctor are disputing ...

LeVar Burton to Launch RRKidz, Digital Titles Aimed at 'Reading Rainbow' Market. September 15, 2011 LeVar Burton, actor/entertainer and the host and executive producer of PBS’s longtime reading show, Reading Rainbow...

Jakks Pacific Takeover Battle Could Boost Value of Mega Brands Shares: Analysts. September 15, 2011
A potential takeover battle for California toy company Jakks Pacific could help boost the value...

Oaktree Capital Funds Offer $670 Million for Toymaker Jakks. September 14, 2011Oaktree Capital Management LP, the investment company that oversees $80 billion, said funds it manages plan to buy Jakks Pacific Inc....

Report: MGA Signals Anti-Mattel Lawsuits in Europe. September 14, 2011Mattel, the manufacturer of Barbie dolls, can expect legal complaints soon in Europe from its rival MGA ...

Retail Sales Virtually Unchanged For August. September 14, 2011Retail sales for the month of August were flat, the U.S. Census Bureau disclosed...

CPSC to Educate Toy Makers and Crafters Ahead of Enforcement. September 14, 2011
The nation's consumer product watchdog is gearing up for a big awareness campaign...

Endemol Taps Golden Bear for Bananas. September 14, 2011Endemol has named Golden Bear Products exclusive master toy partner for...

EPA Seeks Input on Chemical Prioritization; to Release a List of Chemicals for Priority Review this Fall. September 14, 2011The Environmental Protection Agency (EPA) announced last week that it is seeking public input on what factors and data sources should be used in prioritizing chemicals reported to the Agency...

Easy-Bake Loses Its Bulb With 100-watt Phase-Out. September 14, 2011
This is not the Easy-Bake Oven you remember.

Pocoyo SwiggleTraks(TM) Toys Race Into Retail Nationwide. September 14, 2011Bandai America Incorporated is introducing a new twist -- literally -- on classic track play for preschoolers with the debut of the Pocoyo SwiggleTraks Feature Set, now available at retail locations nationwide and online.

Home Fires Prompt Dehumidifier Recall Reannouncement from LG Electronics. September 14, 2011LG Electronics Tianjin Appliance Co., in cooperation with the U.S. Consumer Product Safety Commission (CPSC), is urging consumers to check if they have recalled Goldstar or Comfort-Aire dehumidifiers. The firm is re-announcing the recall of about 98,000 of the dangerous dehumidifiers that pose a serious fire and burn hazard, and are believed to be responsible for more than one million dollars in property damage. The dehumidifiers were first recalled in December 2009 following eleven incidents, including four significant fires. Because of the severity of the risks, CPSC and LG Electronics are concerned with the lack of consumer response to the recall. Only two percent of the 98,000 consumers who purchased these units have received a free repair, which means that consumers and their property remain at serious risk. The recalled dehumidifiers were sold at The Home Depot, Walmart, Ace Hardware, Do It Best, Orgill Inc., and other retailers nationwide from January 2007 through June 2008 for between $140 and $150.

In Study, Fatherhood Leads to Drop in Testosterone. September 13, 2011Testosterone, that most male of hormones, takes a dive after a man becomes a parent...

DHS: New Airport Security Policy For Kids Under 12. September 13, 2011
Homeland Security Secretary Janet Napolitano says the government will be rolling out...

Weehoo Recalls Bike Trailers Due to Fall and Crash Hazards. September 13, 2011The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 2,700 Weehoo iGo Bicycle Pedal Trailers, sold at bicycle retail stores nationwide between April 2011 and July 2011 for about $390. The receiver on the trailer's seat post hitch can crack and cause the trailer to detach, posing fall and crash hazards to the child in the seat. Consumers should immediately stop using the recalled iGo trailers and contact Weehoo for the repair. Consumers will receive a steel reinforcement sleeve to be installed over the receiver.

Consumers Feel That the Bad Times Are Here to Stay, Reports NPD. September 13, 2011Anything but the lazy days of summer, this August saw a topsy-turvy stock market...

Scholastic Media's "Maya & Miguel" Debuts on Univision's "Planeta U" Programming Block. September 13, 2011Scholastic Media announced today its popular and award-winning animated show Maya & Miguel™ premieres on Univision Network’s "Planeta U" children’s programming block this month.

The Strong Announces Toy Hall of Fame Nominees. September 13, 2011
The National Toy Hall of Fame at The Strong announced the 12 final nominees for induction into the hall today.

An iPhone Case for Tiny Hands. September 12, 2011Most toddlers, being the intelligent creatures they are, like to mimic adults.

Toys 'R' Us Gains New Spirit. September 12, 2011Under CEO Gerald Storch, the famed toy retailer has survived the likes of Wal-Mart...

Amazon Toy Store YoYo.com Launching Fall 2011. September 12, 2011Amazon's online toy banner, YoYo.com, will be launching early fall 2011.

Hi-tech Leopard Knocks Spots Off Other Toys. September 12, 2011Imagine having a pet that loves and recognises you, without having to fork out for expensive...

"SpongeBob" Hinders Kids' Minds, Quickly: Study. September 12, 2011The cartoon character SpongeBob SquarePants is in hot water from a study suggesting that watching...

Moshi Makes Music With Launch Of Record Label and First Single From “LADY GOO GOO”. September 12, 2011 — Mind Candy, the company behind the 50 million-strong Moshi Monsters online community for kids, has moved further beyond its digital roots with the launch of a new record label – Moshi Music, according to a press reelase.

The Brainy Brands Company, Inc. Introduces New Line of Wooden Toys, “FlashCars” as the First Series. September 12, 2011
The Brainy Brands Company, Inc. (the “Company”), a producer and marketer of the Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced a new line of wooden toys, with the first series being “FlashCars”, which will be available for purchase in 4th Quarter this year, according to a press release.

Toys R Us Net Loss Widens on Costs, Taxes. September 9, 2011Toys R Us Inc [TOY.UL], the world's largest toy retailer, reported a wider quarterly net loss...

New Licensing Agents for Psyclops. September 9, 2011The Jim Henson Company’s HIP Brands has lined up new international licensing agents...

CPSC Warns of Drowning Dangers in Bathtubs, Bath Seats and Buckets. September 9, 2011The danger of drowning for young children is a real one, all year long.

A Toy Story with a Twist. September 9, 2011
India’s toy market is no longer child’s play — though small, the industry is on a high growth track.

Poptropica Turns Four. September 9, 2011 One of Time magazine’s top 50 Web sites of 2011 and the brainchild of Diary of a Wimpy Kid creator Jeff Kinney...

Walt Disney Names Head of New Consumer Division. September 9, 2011 — Walt Disney Co. said Friday that it has promoted Robert Chapek to be president...

'The Smurfs' Writers Returning for Sequel. September 9, 2011 Last week, in the wake of The Smurfs surprisingly robust $35 million opening weekend, the company set a date for the sequel...

Retailers Predict Holiday Sales Increase. September 8, 2011A survey released yesterday by Hay Group, a global management consultancy, reported that 68 percent of retailers...

Layaway, $15 Toys Among Walmart's Holiday Plans. September 8, 2011Eager to keep its sales momentum growing, Wal-Mart Stores Inc is kicking off the holiday season early, cutting some toy prices in September...

Toys R Us Expands E-commerce Business. September 8, 2011Toys R Us is expanding its e-commerce business to keep up with the swift rise in online shopping.

Poof-Slinky Acquires Product Lines from Elmer’s. September 8, 2011Poof-Slinky, Inc., has acquired the Scientific Explorer and Fuzzoodles product lines...

Jada Toys Expands U.S. Management Team. September 8, 2011Jada Toys... has expanded its U.S management team with the hiring of four seasoned executives, each of whom has assumed a key leadership role within the company, according to a press release.

Dolls Recalled by Pottery Barn Kids Due To Strangulation Hazard. September 8, 2011The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 81,000 in the United States, and 1,300 in Canada, Chloe, Sophie and Audrey soft dolls from Pottery Barn Kids, sold at Pottery Barn Kids stores nationwide, online at www.potterybarnkids.com and through Pottery Barn Kids catalogs from July 2006 to April 2011 for about $40. The hair on the Chloe and Sophie dolls may contain loops that are large enough to fit around a child’s head and neck, and the headband on the Audrey doll, if loosened, can form a loop that fits around a child’s head and neck. These loops can pose a strangulation hazard. Consumers should take the dolls away from children immediately and cut the looped hair of the Chloe and Sophie dolls and remove the headband of the Audrey doll to eliminate the hazard. Consumers may also call Pottery Barn Kids for instructions on how to return the affected dolls for a merchandise credit.

Layoffs At Utah-Based Disney Avalanche. September 8, 2011Disney Interactive Studios laid off a number of employees last week from its Salt Lake City, Utah-based Avalanche studio...

Temple in Paradise Scramble Squares® Puzzle Receives Awards. September 8, 2011 — b. dazzle, inc. of Redondo Beach, California, has announced that its newest Scramble Squares® 9-piece puzzle, “Temple In Paradise,” has been named one of "Dr. Toy's 10 Best Socially Responsible Products for 2011" and also among "Dr. Toy's Best 100 Children's Products for 2011" by The Institute for Childhood Resources in San Francisco, according to a press release.

Disney Abruptly Loses Its Licensing Chief. September 7, 2011One of the Walt Disney Company’s most senior executives, Andrew P. Mooney, abruptly resigned...

Toys “R” Us Get Exclusive K’Nex. September 7, 2011K’Nex has released a few sets that are Mario themed to retailers.

HIT Signs Australian Toy Partner
. September 7, 2011HIT Entertainment and Haven Licensing have appointed Big Balloon as Australian toy licensee...

Debut Teenage Mutant Ninja Turtles Comic Sells Out. September 7, 2011Just one week after the much-anticipated launch of IDW Publishing’s TEENAGE MUTANT NINJA TURTLES #1...

Activision Partners with Nick in Europe. September 7, 2011Activision Publishing and Viacom International Media Networks will partner to promote Activision’s new...

Defunct Law Firm Sues Toy Maker Wham-O. September 7, 2011It may seem like it would be all fun and games to represent Wham-O Inc., the Emeryville, Calif., manufacturer...

ASTRA Launches New Job Board For Specialty Toy Industry. September 7, 2011ASTRA’s online Job Board can be accessed by ASTRA members at www.astratoy.org when they click on Toy Careers. "The new Job Board is another way that ASTRA is addressing the needs of the specialty toy industry," said Kathleen McHugh, President of ASTRA. "It provides a highly targeted way for employers with open jobs to review resumes of experienced and entry level applicants who want to use their talents in the toy industry."

Disney Baby Launches Mix-And-Match Nursery Essentials Collection. September 7, 2011 — Disney has launched its new line of nursery decor, deaturing Mickey and Minnie Mouse, Winnie the Pooh, and more. Items from the 75-piece collection can be purchased separately, so parents can mix and match, according to a press release.

Scholastic, Ruckus Media Form New Digital/Print Imprint
. September 7, 2011Children's digital developer Ruckus Media is joining with Scholastic to create the Scholastic Ruckus imprint...

Saban Brands Appoints Bill Kehoe as COO and CFO
. September 7, 2011Reporting to Elie Dekel, President, Saban Brands, Kehoe will head operations...

PERSPECTIVES: A discussion about Intergenerational Play with AARP Family Expert Amy Goyer
. September 7, 2011In 2011, there are an estimated 70 to 80 million grandparents in the United States...

Stride Rite launches Sesame Street Collection. September 7, 2011Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection.

Dr. Toy Announces 100 Best Children's Products for 2011. September 6, 2011 — Dr. Toy has announced the 100 Best Children's Products of 2011. The list can be seen here.

Mattel Files to Appeal Judge’s Award to MGA Entertainment in Bratz Case. September 6, 2011Mattel Inc. (MAT) said in a court filing that it will appeal a judge’s award ...

Disney/Pixar Makes Movie for Mattel. September 6, 2011 — Disney/Pixar has created a stop-motion video for Mattel, to promote their line of Toy Story toys. You can see the video on YouTube.

LED Night Lights Recalled by Camsing Global Due to Burn Hazard. September 6, 2011The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 10,000 LED night lights from Corvest Acquisition Inc. (now Camsing Global LLC), distributed by various companies as a free promotional product, imprinted with the company's name from December 2010 through March 2011. The LED night lights can overheat, smolder, and melt which may cause minor burns to consumers. Consumers should immediately stop using the recalled night lights and discard them.

Small Potatoes for Penguin. September 6, 2011Penguin USA has acquired the license for Little Airplane Productions’ Small Potatoes...

FEATURE: Activision's Toy Challenge. September 6, 2011
— Skylanders: Spyro’s Adventure is probably the most retail-friendly game out this Christmas...

August Sales Strong Despite Hurricane and Wall Street Volatility. September 6, 2011
— The apparel, e-commerce, grocery, and luxury segments all showed continued growth in August...

Toys"R"Us Donates $200K to Help Hurricane-Affected Children. September 6, 2011
— Toys“R”Us announced that its Children’s Fund will make a $200,000 donation to the American Red Cross...

Should Girls Be Dieting? September 2, 2011A book intended to help children [Maggie Goes on a Diet] that’s due to be published this fall has already sparked a controversy in parenting and health circles.

DC Comics Begins Superhero Reboot. September 2, 2011Today is the day that Superman ditches the red tights for jeans and combat boots...

August Retail Sales Hold Steady. September 2, 2011 — Retail same-store sales held steady in August with a 4.9 percent gain...

Mattel Makes Sinatra Barbie. September 2, 2011 — Mattel and Frank Sinatra Enterprises have joined forces...

Toys 'R' Us Stocks Character Costumes. September 2, 2011 — Toys 'R' Us is gearing up for Halloween, which includes a raft of licensed character costumes...

Sunsations Agrees to $60,000 Civil Penalty for Failing to Report Drawstrings in Children's Sweatshirts. September 2, 2011
The U.S. Consumer Product Safety Commission (CPSC) announced today that Sunsations Inc., of Virginia Beach, Va., has agreed to pay a civil penalty of $60,000

2011 ABC Kids Expo Exhibit Space Nearly Sold Out. September 2, 2011
— The 9th Annual ABC Kids Expo® will take place at the Kentucky Exposition Center in Louisville on September 23 - 26, 2011. Excitement is building with less than three weeks to go before the show opens. Its new location, the Kentucky Exposition Center in Louisville, will house nearly 1,000 exhibitors with a current total of just over 3,500 booth spaces...Most exhibit categories are sold out, including the popular Modern Child® and Naturally Kids® Showcase pavilions. Limited space is available in select categories, such as Maternity Square® and the New Product Showcase. A waitlist is available, according to a press release.

Hasbro Names International Sales Exec. September 2, 2011
— Hasbro Studios has hired Nina Scales as senior sales director for its international distribution division...

“Focus Pocus” and Beyond: Consumer Brain Computer Interfaces for Health, Self-Improvement and Fun. September 2, 2011
— In September 2011 ,the most advanced computer game to use a consumer brain computer interface (BCI) will go on sale...

2012 Toy of the Year Awards – Call for Product Submissions Now Open. September 1, 2011
— Toy Industry Association (TIA) announced today that it has opened its call for product submissions for the 2012 Toy of the Year (TOTY) Awards – a TIA-administered event in support of the Toy Industry Foundation.

Wooden Rattle Recalled by Manhattan Group Due to Choking Hazard. September 1, 2011 — The U.S. Consumer Product Safety Commission and Health Canada, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product: About 3,300 in the United States and 145 in Canada Twirlla™ Wooden Rattles from Manhattan Group LLC, sold at baby and gift and specialty stores nationwide and online at ManhattanToy.com from March 2011 through July 2011 for about $12. The toy's U-shaped parts can break, posing a choking hazard. Consumers should take the rattles away from children immediately and return them to the store where purchased to receive a full refund.

Precious Moments, Inc. ™ Names Bryson Executive VP. September 1, 2011 — Industry veteran Scott Bryson has been promoted to executive vice president of Precious Moments, Inc., owner and marketer of the award-winning Precious Moments Collection® and artwork of inspirational artist Samuel J. Butcher. At the same time, PMI announced new responsibilities for members of its management team, effective immediately, according to a press release.

Mr Men and Noddy Owner Chorion Forced Into Administration
. September 1, 2011 — Chorion, a family entertainment provider and owner of such brands as Noddy, Mr Men and Paddington Bear...

Strawberry Shortcake™ and Alex's Lemonade Stand Foundation "Stand" Together Once Again in the Fight Against Childhood Cancer. September 1, 2011 — Strawberry Shortcake and American Greetings Properties, along with Strawberry Shortcake's global licensing agent Cookie Jar Entertainment, are joining with Alex's Lemonade Stand Foundation to help fight and raise awarness of cancer, according to a press release.

Zynga Adds Best Buy to CityVille. September 1, 2011 — Best Buy and Zynga have partnered to introduce the electronics retailer...

Sharpe Signs Beast Farmer. September 1, 2011 — The Sharpe Company signed an agreement with Industrial Brothers to represent the Beast Farmer...

Toys R Us to Open Fewer Pop-up Stores This Year. August 31, 2011 — Toys R Us Inc, the world's largest toy retailer, plans to open fewer temporary pop-up stores this year...

Lego's Half-Year 2011 Profit Soars 32 pct. August 31, 2011
— Danish toy maker Lego said Tuesday its first-half profit rose 32 percent...

PS Brands & HIT Entertainment Partner to Put Their Best Feet Forward with New Thomas & Friends™ Socks & Crib Shoes in the US. August 31, 2011 — HIT Entertainment, a leading provider of quality children's entertainment, and PS Brands, LLC are pleased to announce today a new partnership for Thomas & Friends™ character socks and crib shoes.

The Math Gender Gap: Nurture Trumps Nature. August 31, 2011 — Rural India might not seem a likely place to study the roots of gender differences in math performance...

Illinois Governor signs Lead Poisoning Prevention Act (LPPA) Reform Legislation. August 31, 2011 — On August 26, 2011, Illinois Governor Pat Quinn signed reform legislation (SB 1943) that makes clarifying changes...



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