Since their introduction in 1903, Crayola Crayons have
become a fixture in classrooms and children’s homes. Now, Madacy
a division of Madacy Entertainment Group, and Crayola,
have teamed up to create a new crayon set combining music and art for kids
ages 2 to 6.
The Crayola Music Box includes 50 songs on 2 CDs, a
50-page coloring book and an 8-pack of crayons celebrating Crayola’s 100th
anniversary. The CDs feature children’s classic tunes adapted for this
generation’s kids, such as a calypso rendition of “Baa-Baa Black Sheep,”
and some new songs like “Color Your World Crayola.” Winner of a Dr. Toy
award for “Best Vacation Toy” of 2003, each package retails for $9.98.
Sandy Gardner, vice president of marketing for Madacy Kids, believes
the Crayola Music Box is a great way to promote Crayola as a lifestyle
brand as well as an art product.
Music Box Products
“Part of Madacy’s focus has been brand marketing, and everyone knows
that Crayola has appealed to [many] generations,” said Gardner. “This
is the first release among many titles that will be coming out, and we’re
hoping to provide a way to encourage kids and parents to try to sing together
and have fun.”
Each page in the coloring book features a picture that corresponds to
a song. Upcoming CD titles include Animal Songs, Silly Songs,
Storybook Favorites and Toddler Songs. CDs retail at
“Adults will definitely recognize and remember the songs,” said Gardner.
“We’ve also added new lyrics … Since some of [the songs] were written
in the early 19th century, we’ve added endings that are politically correct
For more information about the Crayola Music Box, please go to madacy.com.