Madacy Helps Crayola Celebrate 100 Years
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August 2003 | Vol. II - No. 8

August 2003 | Vol. II - No. 8 TDmonthly SEARCH

New, Hot & Unusual

Madacy Helps Crayola Celebrate 100 Years

Since their introduction in 1903, Crayola Crayons have become a fixture in classrooms and children’s homes. Now, Madacy Kids (ToyDirectory), a division of Madacy Entertainment Group, and Crayola, have teamed up to create a new crayon set combining music and art for kids ages 2 to 6.

The Crayola Music Box includes 50 songs on 2 CDs, a 50-page coloring book and an 8-pack of crayons celebrating Crayola’s 100th anniversary. The CDs feature children’s classic tunes adapted for this generation’s kids, such as a calypso rendition of “Baa-Baa Black Sheep,” and some new songs like “Color Your World Crayola.” Winner of a Dr. Toy award for “Best Vacation Toy” of 2003, each package retails for $9.98.

Sandy Gardner, vice president of marketing for Madacy Kids, believes the Crayola Music Box is a great way to promote Crayola as a lifestyle brand as well as an art product.

Music Box Products

“Part of Madacy’s focus has been brand marketing, and everyone knows that Crayola has appealed to [many] generations,” said Gardner. “This is the first release among many titles that will be coming out, and we’re hoping to provide a way to encourage kids and parents to try to sing together and have fun.”

Each page in the coloring book features a picture that corresponds to a song. Upcoming CD titles include Animal Songs, Silly Songs, Storybook Favorites and Toddler Songs. CDs retail at $5.98 U.S.

“Adults will definitely recognize and remember the songs,” said Gardner. “We’ve also added new lyrics … Since some of [the songs] were written in the early 19th century, we’ve added endings that are politically correct and child-friendly.”

For more information about the Crayola Music Box, please go to



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