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Every character card introduces a different Alphabotz robot to the beginner reader. Each robot wears a letter or letter team on its chest and an icon on its head that serves as a constant visual reference to the sound the letter(s) makes. Each robot lives in a world where its objects, skills, home and friends all reinforce the letter(s)/sound on the robot’s chest. Although the robots are different in many ways, their unifying goal is to help children develop an interest in learning that will stay with them throughout their lives.