As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4. Plans for Toy Fair Dallas remain on course for October 2021 and providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president & CEO of The Toy Association. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
As uncertainty about the pandemic persists, The Toy Association remains keyed into what is possible − concentrating on its digital business offerings; bringing the industry back together in person for Toy Fair Dallas 2021 from Tuesday, October 5 through Thursday, October 7; and looking ahead to Toy Fair New York 2022 from Saturday, February 19 through Tuesday, February 22 in a newly expanded Jacob K. Javits Center, which will allow for new exhibitors, new educational offerings, expanded networking opportunities, and more.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”