The lamp’s design literally turns lighting on its side. The sturdy linen shade, supported by a brushed chrome base and pole, surrounds the light, providing a glow. The punched metal plate on the back panel allows heat to escape, and more light to shine. Available in Black/Blue, Cream/Pink, Brown/Rose and Grey/Green color schemes, the lamp stands 19” tall. The lamp is also available in a Vivid design. Launch date: June 2007.