Momma Couture offers a line of bags created for fashionable, on-the-go Mommas and Poppas and their kids. The fashion-forward bags are designed to meet the style needs of the parents carrying them as well as being functional. Much of the function is provided in the form of insulation that can be found within the bags that allows bottles, sippy cups, snacks and wipes to be kept at the right temperature and moist. The messenger-style City Bag features water- and stain-resistant canvas and nickel hardware, a top zip-closure, a 60" adjustable strap, six interior, elasticized pockets, a key ring hook, an oversized ring on the outside, and a coordinating wristlet and changing pad. All of the bags are 100-percent compliant with CPSIA lead and phthalate regulations. Launch date: March 2009.