Peek-a-boo surprises await baby at every turn in this personalizable lift-the-flap book. Parents can insert 4” x 6” family photos behind the flaps to help Baby recognize that identify family and friends. The book also introduces Baby to the concept that hidden objects still exist – an essential learning milestone. The book’s spine is bound in soft felt and tied with ribbons. Coming out in March 2006, “Peek-a-Boo! I See Mommy, Daddy, and … me!” has 10 pages with 5 flaps and measures 7” x 7” x 0.9”. It’s written by Leslie Bockol and illustrated by Jackie Parsons and Ana Larranaga. Launch date: March 2006.