The alien adventures of Ben 10 come to life with the realistic Omnitrix F/X.  This awesome role-play toy can be worn on the wrist — just like the one our favorite hero Ben Tennyson wears — and features red and green flashing lights, as well as sound effects direct from the show.  Turn the dial to select from one of the 10 alien characters and then press down on the face of the Omnitrix to launch the cool transformation action. This lineup will return in 2007 with different alien characters, as well as new unique features once they have been transformed.
— Cliff Jin, a public relations rep for Bandai America, described Ben 10 Omnitrix F/X as “mini role-play toys.” He told TDmonthly that, “It’s like having two different toys in one.”