This award-winning, patent-pending product uses a fun bottle cover designed to help babies and toddlers learn how to lift and hold their own bottles and sippy cups. Each machine-washable LilyBug features a soft, cuddly animal friend with an embroidered face and vibrant colors, and provides visual and tactile stimulation. The company requires a minimum order of 50 pieces. The product “is an innovative learning tool that children are instantly attracted to. … We provide an alternative to the hard, plastic baby bottle or sippy cup by offering a comforting animal friend during the developmental years of feeding and growing,” CEO Crystal Kane told TDmonthly. Launch date: April 2006.