These latest Lilybugs bottle and sippy cup holders have more tactile features to stimulate older babies. In addition to new back designs, they also have crinkly ears and some have squeakers to keep babies and toddlers amused as they learn to feed themselves.

This award-winning, patent-pending product uses a fun bottle cover designed to help babies and toddlers learn how to lift and hold their own bottles and sippy cups. Each machine-washable LilyBug features a soft, cuddly animal friend with an embroidered face and vibrant colors, and provides visual and tactile stimulation. The company requires a minimum order of 50 pieces. The product “is an innovative learning tool that children are instantly attracted to. … We provide an alternative to the hard, plastic baby bottle or sippy cup by offering a comforting animal friend during the developmental years of feeding and growing,” CEO Crystal Kane told TDmonthly. Launch date: April 2006.