Ishababies® are the critically acclaimed family of "soft-sculptured friends" with "flavors" for everyone. In both 11” and Mini-Backpack Clip versions, they have a distinctive look, touch and feel that evoke strong appeal and lots of fun. Recognized as finalists for “Best New Product” – gift category in the 2007 and 2005 National Stationery Show competitions, Ishababies have global range that delivers on the Aisha & Co. brand promise of “One World...All Flavors.” All authentic 11” Ishababies are clothed in the trademarked Ishababies diaper and have the signature of designer Aisha Bailey embroidered on the rear.
— Veronica Flamenco, a mother of four boys and reviewer for TDmonthly's Diversity Roundtable, appreciated that Ishababies represent "cultural diversity, and the individuality that we all possess."