TDmonthly (TM) -Archives of ToyDirectory Toys and Games: ZipBin® Country Stable Play Set from NEAT-OH! INTERNATIONAL LLC
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MSRP: $19.99
Age Range: 3 to 8
Launch Date: February 2007
Gender: Boys And Girls
Category:Play Sets

This soft-sided, horse stable-shaped and -decorated carrying case converts to an entire horse farm playscape with a barn, stable, corral and riding paddock. Gerry Linda, director of marketing at Neat-Oh! told TDmonthly, "We’re beginning to sense a movement toward branded/licensed accessories and toys in playsets, driven more by manufacturers than by consumers or the trade. However, we are also seeing higher-quality toys and accessories being incorporated into playsets ... and this demand is coming from consumers. Either way, playsets are taking on a more important role.” Launch date: February 2007. This product was previously catalogued under the name ZipBin® Softie™ Country Stable (changed January 2009).
— Georgia Wampler of The Learning Station in Newark, Del., called ZipBins “very, very clever” while at Toy Fair 2007. “They can be used in a lot of different ways. We were excited about the good price point,” she said.

ToyDirectory Product ID#: 11729      (added 2/28/2007)

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