Jessica Seinfeld, a mother of three and wife of actor-comedian Jerry Seinfeld, teaches parents how to encourage healthy eating habits and how to easily incorporate healthy ingredients in a child’s meal. The book includes a month’s worth of meals, including recipes for putting pureed cauliflower in mac and cheese and beets in chocolate cake. The book even includes tear-out shopping guides to help parents speed through the grocery store. Launch date: October 2007.