The baby daze logbook features eight sections designed by a professional organizer to help new and expectant parents cope with all the "baby data" they'll encounter when caring for a newborn — feeding, diapering, sleeping, medical information, gift tracking (and thank-you notes) and more all fit neatly in this centralized resource. "The comprehensive, yet simple, nature of the book" sets it apart. It is "easy to use, yet it offers a section for pretty much everything a new parent may encounter," Leland Brandt, president of The Research Department, Inc., told TDmonthly. Launch date: March 2002.