This set features 20 velvety horses from a card series and secret codes that unlock NEW Bella Sara Adventures at BellaSara.com. Girls can collect all 20 as they embark on new quests and discover the magical world of North of North. "Bella Sara is a beautiful world featuring powerful horses, majestic scenery, loveable characters, and a dramatic story. Bella Sara is illustrated with colorful artwork and positive messages of hope and courage. In a time when many parents are concerned about the products marketed toward young girls, Bella Sara cards feature beautiful, whimsical illustrations of horses—symbols of power and strength—and messages that reinforce the notion that beauty comes from within," Johanna Stern, Marketing Manager, Hidden City Entertainment, told TDmonthly. Launch date: March 2, 2010.