This soft, huggable heart has a soothing heartbeat you can actually feel. When hugging the heart, the tactile heartbeat reminds you of holding a pet or a loved-one. After a moment, you may begin to sense your own heartbeat slowly syncing with My Beating Heart's carefully designed rhythm. The product is designed to help children and grown-ups to nap, daydream, meditate, and relax. Every heart is hand-made in New York.
— “There is a small computer in each Beating Heart that uses artificial intelligence to act just like a real heart, so the heartbeat rhythm subtly and realistically changes over time. …this is one of the most hi-tech plush toys on the market,” CEO Yury Gitman of Banana Design Lab told TDmonthly. Launch date: January 15, 2007.

Made by hand with the highest quality UltraSuede. UltraSuede is a rich material, soft to the cheek, with a smooth nap reminiscent of a plump fuzzy peach. Limited edition, only 100 made.

ChuChi is a portable, huggable, throw-able, lovable, plushie night light and ambient mood light — perfect for anyone afraid of the dark or for children who get lonely at night when their parents aren’t around. The plush’s glowing heartbeat changes over time to offer peace and solace for anyone trying to fall asleep. One simply has to squeeze ChuChi’s right arm or leg to turn it on, and then squeeze again to switch between night-light and soothing heartbeat settings. ChuChi turns off after five minutes. “ChuChi brings the night light into the 21st century both in form and function,” Yury Gitman of Banana Design Lab told TDmonthly. Launch date: February 2007.