This patented plush product, said to be the world’s softest and safest plush toy, is anti-mite, anti-mold and anti-microbe, giving children “a clean way to play.” It combines Memory Foam and Silver Nanotechnology to combat common household bacteria, mites and molds. Benny the Bear, Bonny the Bunny, Lany the Lamb and Cody the Cow are also available. “Our product’s ability to fight against harmful bacteria, mold and mites gives our consumers a higher level of safety and a better quality product,” Roy Sharda, co-owner and operations director of Pure Plushy, told TDmonthly. Launch date: July 22, 2006.