The entire series is being supported with a national television campaign that is designed to put Winning Kids with Traveling Bear directly in front of millions of children, parents and grandparents nationwide.

Twice an Olympic Champion Gold Medalist, Cathy Rigby has continued to thrill children on Broadway as an actress in Peter Pan and as the Cat in The Hat in Suessical. Now she is a Champion for Children as the official Winning Kids with Traveling Bear™ spokesperson.

The goal of the series is to foster positive attitudes and a love of reading in every child! Come along for the ride – you’ll be amazed how much your child will learn!

The story books are themed on building positive values and winning attitudes in children. The read-a-long audio CD's help build strong reading skills and an enjoyment of reading in a fun and easy way.