This 6” plush features a two-in-one design that makes it reversible to reveal either Sasha the Polar Bear or Peg the Penguin. It is made of cuddly, super-soft material. “Based on our award-winning line of reversible plush, our Pals come with a twist. Their magic lies in the joy of discovering that one character turns into another,” VP of Sales Pamme Boutselis of Elaine & Wallace told TDmonthly. Launch date: August 2007.

Kids color their insert and then place it in the plate’s snap-shut base, which features an easy open/close design. They can also create their own insert with paper, photos or fabrics (inserts can be up to 1⁄4" thick and 6" across). The durable acrylic 9.5” plates are dishwasher safe (with the insert removed), and each set contains two. “Unlike other decorative craft plate options out there, our Kids' Coloring Plates offer instant gratification, since your child's artwork, special or commemorative designs can be inserted immediately for use,” VP of Sales Pamme Boutselis of Elaine & Wallace told TDmonthly. “Our plates also offer complete versatility.” Launch date: August 2007.

This 6” plush features a two-in-one design that makes it reversible to reveal either Santa or Razzle the Elf. It is made of cuddly, super-soft material. “The trend in holiday plush has been about sound chips and sparkle. We wanted to take a back-to-basics approach,” VP of Sales Pamme Boutselis of Elaine & Wallace told TDmonthly. “We focused on recognizable characters and tried to infuse them with both personality and seasonal charm.” Launch date: August 2007.

This 6” plush features a two-in-one design that makes it reversible to reveal either Flakes the Snowman or Douglas the Tree. It is made of cuddly, super-soft material. Launch date: August 2007.

These little plush toys have a surprise inside: another plush toy! The pink pig reverses to become a green frog, the lion reverses to become an elephant and the monkey has an inner hippo. The Pair ‘O Pals are available in 3” ($3.49), 6” (depicted here) and 12” ($15.00). New pairs for 2006 include an Easter themed chick/lamb. Displays are available to encourage impulse buys. Pair ‘O Pals have won numerous awards, including an iParenting Media award and Creative Child Seal of Excellence.