This two-in-one rattle provides double the rattle and double the fun. One side features Santa, while the other side features his buddy Rudolph. The rattles can be tucked into each other for easier holding. The rattle measures 10” in length. Launch date: July 2007.

These bold, bright and fun toys are both rattles and squeakers, designed to entertain babies as they hold onto them. They come in a 12-count, pre-made assortment ready for display.

From toy to pillow for the child on the go, these 100 percent cotton and 100 percent machine washable plush chenille characters have the nubby texture little ones love to touch. Small Velcro tabs make it easy to convert from plush toy to comfy, cushy pillow. Launch date: January 2008.

Embroidered and appliquéd, the three-piece Holiday Bib sets make babies ready to celebrate any month. The soft cotton is backed with vinyl to keep babies dry, and the colorful motifs make for good clean fun for any occasion. Varieties include Easter, Mother's Day, Father's Day, Valentine's Day, St. Patrick's Day, Memorial Day, 4th of July, Grandparent's Day, Halloween, Thanksgiving, Christmas and New Year's. Launch date: January 2008.

Kids can place this cute little bear on minor bumps and boo-boos to comfort them and ease their pain. The product features a reusable ice pack and is available in three colors.

Little ones love the famous Boo-Bunnie Ice Packs. When minor boo-boos occur, this little bunnie helps to soothe baby. Place reusable ice cube in the freezer, until needed. Replacement cubes are available separately. Boo-Bunnies come in blue, pink, green, yellow and white. New 20th Anniversary patterns, launched in January 2007, include multi-striped, flower, multi-dot, blocks, blue, pink and yellow. Boo-Bunnies have won an iParenting Media Award. "The Boo-Bunnie has been with Stephan Baby for 20 years, comforting little ones," marketing director Judy Witt told TDmonthly. "It's great to help take a baby's mind off of a recent bump or fall."

Straight from the best-selling children’s book, “Guess How Much I Love You,” this placemat set comes boxed with a feeding spoon. In addition to artwork from the book, the placemat even has a water-filled channel filled with little floaties to keep baby amused.
— The Guess How Much I Love You Placemat Set is one of the better selling children’s dinnerware items at Grandrabbits in Superior, Colo., said manager Betty Quigley.
— A Guess How Much I Love You Feeding Set containing a cup, bowl, plate, fork and spoon are also available from Stephan Enterprises.
— In addition to the books, plush characters from the story can help make mealtimes less lonely.