The game is one of strategy, based on inner and social awareness. It celebrates Earth Day every day and invites everyone to think about their choices and actions and the larger community around them. By answering questions and engaging in discussion, players learn how their choices affect the earth and its inhabitants. "[This is] the only game on the market where a player wins by using a 'pay-it-forward' strategy," Elightened Play! Owner Eileen Thournir told TDmonthly. Launch date: February 17, 2008.