Simply pull the baby’s musical nightcap and a soothing lullaby will begin. The battery-free, 12” baby is incredibly soft and huggable and smells of lavender, a soothing scent that has been known to naturally calm and relax fussy children.

Zip-ity Princess is a soft new 14” Play & Learn doll complete with six learning activities: Zip, Button, Snap, Buckle, Tie, Fasten, and Reading. She helps to teach young ones basic dressing skills, letter and word recognition, and also helps develop fine and gross motor skills, as well as eye-hand coordination. She stimulates baby’s senses of sight, hearing, and touch, while nurturing their feeling of security.  She is dressed in assorted Princess outfits for imaginative fun. This is an excellent preschool doll to help with skill building.
Awards: Dr. Toy 100 Best Children's Products - 2010

This interactive baby will move, talk, giggle, and sing like a real-life playful baby when her left hand is squeezed. Playful Baby is all soft stuffed and cuddly with vinyl hands and feet and go-to-sleep eyes. She is dressed in a removable romper. Uses 2 AA batteries, included. Launch date: August 2010.

Part of The Goldberger Company's Basic Training™ line, Color Me Pretty™ is a color & wash doll that can be decorated again and again. She has a soft vinyl face with expressive painted eyes and a stuffed body making her soft enough to cuddle. Color Me Pretty™ is perfect for early learners who love to color and comes with washable markers.

The Goldberger Company introduces a new subbrand in 2010 - Yum Yums™ a line of "sweet and expressive" friends led by Musical Lights Lolli, an extra expressive and colorfully dressed doll that lights up and plays a sweet song. She can sip on her bottle or suck on her thumb. Musical Lights Lolli is
phthalate-compliant and comes with the Goldberger “Love It for Life” lifetime guarantee.

Look & Learn baby dolls feature contrasting colors and patterns, and sound to encourage exploration and early development. Their designed is based on research showing that next to mom and dad, babies love to look at high-contrast images like black on white patterns, especially faces. Each doll also comes on a “hang and hold” ring for play on the go. Launch date: September 1, 2009.

Suitable for children ages 18 months and up, the Belly Brites' bellies light up in soft tones and change colors in a relaxing sequence to calm and reassure little ones. Light therapy has been shown to soothe fussy babies.

When her tummy is pressed, Molly Manners sings a song that encourages kids to always say “please” and “thank you.” The doll is suitable for children ages 18 months and up.

Offering peace of mind for the parent and health for the environment, Seedlings dolls are made without harsh chemicals and use natural fibers for all of their surfaces and clothing. Even the boxes are made of recycled material. The family consists of Ivy, Baby Blossoms, Willow and others. Baby Blossoms received a 2009 TDmonthly Top Toy Award.

Serena, a 13” all-soft-body baby doll has a charming vinyl face with a realistic baby expression and vinyl arms and feet. Her outfit is made of baby-soft knit fabric with woven gingham trim, all in pastel shades of aqua, pink and blue, and includes a matching sun hat. Her embroidered Sensitive Baby logo shows she’s safe to be around children and family members with allergies and asthma. "Sensitive Baby dolls are Certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA)," Danielle Robitaille, account coordinator for G.S. Schwartz & Co., told TDmonthly. Launch date: August 2008.

The cuddly, sleepy doll with a pattern that softly glows in the dark.  The 13” baby has sleepy eyes and her patterned sleepwear is designed to retain a soft glow in the dark, as lights go low and eyes grow heavy. Her aroma-therapy fragrance is lavender based, designed to quiet and relax babies at bedtime.  Machine washable.  Launch date: 2008