Schleich is introducing 6 new elves to the popular category The World of Elves. Beautifully hand painted and finely detailed the story of Bilara will soon be revealed in the upcoming chapters of the ongoing on-line story.

This young helper with delicate yellow wings is a real addition to the elf wedding. Harp Elf is a talented musician and will gently strum the  harp resting on her knees to create beautiful music for the bride and groom’s first dance. She will play late into the night providing the perfect atmosphere for a Bayala celebration. Launch date: May 2011.
— Erika Evers, owner of Dancing Bear Toys Limited in Hendersonville, N.C., told TDmonthly in a Summer 2011 survey that she sells 5 Schleich figures each day. She sites the figures' "museum-quality resin," and the store's large display, as reasons for their popularity.

A combination of quality wood and durable molded parts, this barn has a removable roof for easy access, two large sliding stall doors with stalls to keep farm and horse animals in.

Children can immerse themselves into an imaginary world of fantasy with the Bayala collection from Schleich, complete with elves, dragons, Pegasus and unicorns. Each World of Bayala character is designed with its own animal companion. Thin tapered wings enable this duo from the new Arelan tribe to fly at high speeds and to change direction rapidly. The figure stands tall holding his falcon on his arm, showing off its detailed feathers.

The dinosaur Apatosaurus (formerly Brontosaurus) was one of the largest land animals that ever existed. This enormous plant-eater had a long neck, a long whip-like tail, a hollow backbone, peg-like teeth in the front of the jaws, and four massive, column-like legs. This hand painted replica is sculpted in close cooperation with the Natural History Museum of the Humboldt-University Berlin.
— "Schleich animals sell all the time. We have a large display in the back," Candace Gooch, owner of At Once All Agog in Limerick, Maine, told TDmonthly in March 2010. She noted her store sells a few dozen Schleich animals per week.
— In a Summer 2011 survey, two out of 14 retailers told TDmonthly that Schleich was their best-selling brand of action figure.
— In an August 2013 survey Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly that Schleich animals are one of the store's best-selling collectible lines.

The evil Antylar dragon has an impenetrable coat of scaly armour. Only the bravest knights and elves dare fight against Antylar in order to protect their homes from its attacks. Antylar has large veined wings, yellow eyes and a thorny head measuring an impressive 12" x 11.8" x 9". Antylar will definitely stirs up things in the World of Elves.

This zebra is part of Schleich’s extensive collection of wild animal figurines. Launch date: January 2009.

Surah, the lost one. Fate separated the sisters Surah and Sera, as one calamitous night Surah fell into the clutches of the princess of darkness.
— Schleich figures are top sellers at the Toy Shop of Concord  in Concord, Mass., Storeowner David Hesel said in December 2009. “They just put in a beautifully backlit displayer [at the end of October], and business has gone up 40 percent since,” he told TDmonthly.

Highly detailed and hand painted, Brainy Smurf stands as a member of Schleich’s large host of licensed figurines from the Smurfs cartoon series.  The spectacled know-it-all stands with finger raised, as if in mid-explanation. 
— “Smurfs are always popular,” remarked Barbara Paeth-Haas, owner of The Durango Kid in Durango, Colo., when asked about her best-selling collectible toy in July 2009.
— Of 49 retailers interviewed by TDmonthly in summer 2009, two noted Smurfs as a top-selling collectible.

Whether nobly defending his kingdom or leading an invading force, this knight is ready to for any enemy. Sculpted and hand painted in a costume inspired by historic wear, with detailed textures and expression, this warrior stands proud with his broadsword raised. It is part of Schleich's extensive line of knight and fantasy figurines.
― Of 49 retailers surveyed in July 2009, six said knights are the top-selling theme in their action and play figures.
— ''Schleich figures have started selling again – the knights and horses,'' stated Linda Laramy, owner of Crackerjacks in Easton, Md. She sells about 12 per week.

Intended to reflect nature on a smaller scale, Schleich's detailed model of an alert mother kangaroo carrying her new baby is molded in durable plastic and hand painted. The lifelike detail of her fur, the color variations in her coat, and both animals' faces will help enrich inventive play time. 
― “Schleich animals are a steady seller,” said Kathleen Tutone, owner of Treehouse Toys in Portsmouth, N.H., in July 2009.
― When asked about her best-selling action or play figures, Lesa Smith, owner of Whiz Kids in San Luis Obispo, told TDmonthly, “We really only do the animals, just from Schleich. We love Schleich.”
― Forty-seven percent of 49 retailers said in summer 2009 that Schleich is a top-selling brand in their stores.

Fairies and elves can take a ride in this delicate-looking petal boat edged with floral decoration and a robust sail. Launch date: September 2009.

This Brachiosaurus replica is handpainted. It includes a to-scale human figure and an educational pamphlet.

Part of the Farm Life series, this Rodeo Bull is ready to buck. He measures 14.3 x 6.9 x 6.8 cm.
— Schleich’s small animal figures are consistent best sellers at Melody’s Choices in Fayetteville, Ark., as reported by Owner Steve Melody in April 2009.

Schleich is building off the success of its popular World of Elves series by introducing eight new hand-painted figurines. Zahor is one of two new fantasy figurines specifically targeted to boys. Launch date: March 15, 2009.

This adorable Smurf is ready for the Big Screen and is part of the 2009 Smurfs movie thematic, for which there are eight new Schleich models. Launch date: January 2008.

America’s No. 1 horse breed is one of 33 new animals available. It is extremely realistic and hand painted for a natural finish. "Schleich is the world’s leading designer of high-quality, realistic animal and historical figurines and fantasy play worlds for children and collectors of all ages," Martin Gour, marketing director for Schleich North America, Inc., told TDmonthly. Launch date: January 2009.
— Schleich animals were listed as top sellers in spring 2009 at At Once All Agog in Limerick, Maine, by Storeowner Candace Gooch. “This June, my store will take part in a merchandising program with Schleich,” she told TDmonthly. “I will be putting in two, 4’ backlit Schleich displays for farm and wild animals.”

The World of Elves line from Schleich brings a fanciful air to the carefully detailed figurines that Schleich has been producing for many years. In the World of Elves, a great battle between good and evil is played out between the Sun elves and the Shadow elves.  The wolf-riding character Jaro adds to an extensive host of characters for children to collect and illustrate their own creative stories with. Launch date: Spring 2008.
—  “The Schleich Fairy line has done very well,” said Jackie Englehart, assistant manager at Great Rocky Mountain Toy Company in Bozeman, Mont.
—  “We sell a lot of Schleich,” said Wallace Harvey, buyer and manager at Three Cheeky Monkeys in Los Angeles, Calif., when TDmonthly asked about his best-selling collectible toys.
—  Margy Peine, owner of Tree House Toys in Cumberland, Md., said in August 2008 that she sells an average of 100 Schleich animals and knights per month.

Schleich is introducing three new dinosaurs to the popular category Replica-Saurus. All the Replica-Saurus are to a scale of 1:40 and are all hand-painted. Each model comes equipped with a booklet containing the scientific data on each of the saurians and a figure of a human to the same scale to facilitate size comparison.

The combination of top quality wood and plastic parts results in a product of excellent design and quality. This is a traditional barn with spacious play area comes with a removable roof for easy access. Schleich’s Barn includes hinged doors making it easy for kids to open and close them.