The Wild West Rocker features a "Good Guy" photo frame in the rocker seat back, where the consumer can place a 4" x 6" photo of any little dude. The top of the seat back has spinning beads, two cowboys on a horse, and a bag of money that spins. Underneath the seat is the company's signature understamp that can be used to personalize the rocker for the child. A photo greeting card is included so the child can say thank you. "Our rockers are designed as a rocker, and with fun things for children to play with and discover as they rock," Cheryl Batzing, PR director for Levels of Discovery, told TDmonthly. Launch date: June 2009.