This 18" soft chenille plush friend unfolds into a cushy pillow. It is also available in an 11" size, MSRP $15.99. Pillow Pets are machine washable on the gentle cycle.
— "It's definitely one our hot-selling items through the Easter season. The children love and sleep with them every night," Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, told TDmonthly in April 2010.

Nemo swims into the hearts of a new generation of children with a re-release in theaters and on Blu-Ray/ DVD. Retailers can “Find” Nemo Pillow Pets® Plush in Q1 2013. He’s sure to make a splash on store shelves. Launch date: February 2013.

Pillow Pet Dream Lites turns darkened rooms into a starry sky instantly. Simply press the button it projects a starry sky on the ceiling and walls. Creates a magical and tranquil environment that helps kids ease into a restful sleep. Built in timer shuts off after 20 minutes. Folds up into a pet or opens to lay flat. All the DreamLites come with 4 light options steady blue, amber, or green and the 4th is all three colors that transition every 4 seconds continually in a loop. The face of the particular pet is also projected along with the stars.
— As of 7/30/2012 this product had 4.1 out of 5 stars from 10 reviews on Amazon.com. Pros: Projects the stars well; good battery life. Cons: Hard plastic tops means they aren't very snuggly.

A super-soft chenille plush folding stuffed animal.  Starts out as a plush pal, then un-velcro its belly, and it quickly becomes a pillow. The line includes a neon dog, neon monkey, and a neon hippo. 18" (mini 11 inch also available). Launch date: 2012.

Pillow Pets held a contest for kids to write about their Pillow Pets. They chose a winner, and this set includes her original, published story, along with a cozy elephant Pillow Pet. Launch date: 2012.

Pillow Pets Gives Back line was inspired by pediatric cancer patient Jacob McConahay. He received a plush Pillow Pet as a gift, and decided that he wanted to provide his friends undergoing cancer treatment at the center with him a pillow pet, too. This comforting and cozy St. Bernard preserves his memory, and comes along with a heartwarming story book. Launch date: 2012.

From the original My Pillow Pets, this Extra Cuddly, Friendly Butterfly is made of soft pink plush fabric. Open the Velcro closure and use as a pillow. Close the Velcro closure and to have a soft plush friend.
— As of 12/13/2011 this product had 4.9 out of 5 stars from 7 reviews on Amazon.com

"It's a Pillow, It's a Pet" is more than just a jingle, it has branded the name Pillow Pets™ in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush are an ideal travel pal, naptime buddy and all-around cuddly friend. The iconic stuffed animal is just one part of the Pillow Pets family of products which also includes books, games and video games, hats, blankets, and slippers. Launch date: September 2011.

Pillow Pets Dreamland Adventure Game and the Pillow Pets Dreamland Matching Game. Children can set sail on an exciting journey through seven continents as they race to enter My Pillow Pets Dreamland. Along the way they encounter adventures, adorable My Pillow Pet friends, and even some pitfalls. The Dreamland Matching Game hones children’s memory skills and focus as they try and match some of their My Pillow Pet favorites.
Awards: 2010 Top 10 Holiday Toys for Toys R Us; Hot Dozen by FunFare Magazine (2010); iParenting Media Excellent Product award (2009); Mr. Dad Seal of Approval (2009); Dr. Toy Best Vacation Products (2009).

Pillow Pets plush folding stuffed animals are suitable for all ages - from toddlers to teens, expectant mothers to grandmothers! Whether you choose a jungle animal, farm critter or sea creature or all of the above Pillow Pets plush products are all cute and cuddly.
— As of 10.25.2010, this product had 5 out of 5 stars from 2 reviews on ToysRUs.com and this product was listed No. 28 in ToysRUs.com's best-selling toys.

Bedrock Buddies are Pillow Pets straight from the pre-historic ages. Children can revisit the land of dinosaurs with these super-soft plush creatures that are snuggly companions for imaginative play and comfy pillows for bed, television or travel time. Bedrock Buddies include Pterodactyl, Triceratops and T-Rex pets. "The My Pillow Pets products have been safety tested and use high quality chenille to make a snuggly soft toy and pillow," Heidi Niehart, Director of Sales and Marketing for CJ Projects told TDmonthly.
Awards: 2009 Dr. Toy Best Vacation Product; 2009 iParenting Media Excellent Product Award; 2009 Mr. Dad Seal of Approval