Each Shoulder Buddies "Smarts" character teaches kids a special life lesson, from friendship to fire safety. The magnetic feature lets kids wear Shoulder Buddies on their shirt, hat, hair and more. Kids can take Shoulder Buddies and their "Smarts" with them wherever they go.  This collection includes 8 buddies, including Biffle, Breezee, Peace, Eco, Blaze, Pirate and Princess.

This fun-filled educational book is written about two Shoulder Buddies, Breezee and Biffle, who plan to go to the School of Smarts. They want to earn their Feathers so they can fly. Readers take a journey with them as they try to help each other discover the Smarts that are right for them. The Book N' Buddy combo comes with the Breezee or Biffle Shoulder Buddy character attached. Shoulder Buddies are unique to their Feather color, so no two are alike. They come with a collectible Shoulder Buddies Coin and a backpack clip. Shoulder Buddies are not recommended for children under 4 years of age. Launch date: Feb. 2010.

Peace teaches about "Peaceful Smarts." Peace's acronym is W-O-R-L-D: Work together, Open your mind and heart, Remember we are all equal, Deliver this message of PEACE. Shoulder Buddies are unique to their Feather color, so no two are alike. They come with a collectible Shoulder Buddies Coin and a Backpack clip. Shoulder Buddies are not recommended for children under 4 years of age. Jeaneen Muller, Managing Partner of Shoulder Fun USA, told TDmonthly, "Shoulder Buddies can be worn on the shoulder, and are a collectible, educational accessory." Launch date: Dec. 2009.

Breezee is a Shoulder Buddy character that teaches "Frustration Smarts." His acronym is T-H-I-N-K: Try to relax, Have happy thoughts, Its good to be thankful, Now is the time to share your feelings, Know you have choices. Shoulder Buddies are unique to their Feather color, so no two are alike. They come with a collectible Shoulder Buddies Coin and a Backpack clip. Shoulder Buddies are not recommended for children under 4 years of age. Jeaneen Muller, Managing Partner of Shoulder Fun USA, told TDmonthly, "They can be worn on the shoulder, and have a great learning message that each teaches about."

Shoulder Buddies are a collectible, educational accessory that kids can wear on their shoulders, backpacks, hats, etc. Shoulder Buddies are packaged with a collectible "Smarts" card that teaches their "Smarts" through an easy-to-remember acronym. A "Shoulder Buddies Coin" is also included, which is used to attach them to your shoulder. They also have a hole on their back so that kids can attach them to their backpacks with a keychain, which is also included with the product. There's also a book that corresponds to the Shoulder Buddy characters. "Shoulder Buddies are very unique because they are an adorable character that can be worn on the shoulder," Jeaneen & Kevin Muller, Managing Members, Shoulder Fun USA, LLC, told TDmonthly. "They definitely attract attention when wearing them and our variety of characters each have a different learning message that comes with them." Launch date: October 2009.

Biffle is fun-loving and cheerful. Biffle shares his "Smarts" of Friendship. Shoulder Buddies are unique to their Feather color, so no two are alike. They come with a collectible Shoulder Buddies Coin and a Backpack clip. Please be advised that Shoulder Buddies are an accessory, NOT a toy. They are not recommended for children under 4 years of age.