These pink plush animal friends swing and chime with a shake. Colorful fringes add texture and explorability. Best of all, baby can take the fun anywhere as the toy's easy-grip rubber clip attaches to almost anything.

Stack and tumble, build and crumble with these soft fabric blocks. This set of four blocks, each featuring different patterns and characters, are sure to make playtime a blast for babies 3 months and up.
— As of 12/13/2011 this product had 4.4 out of 5 stars from 7 reviews on Amazon.com

This Colorful spinning rattle helps baby develop hand/eye coordination. It includes 3 textured links that slide and rattle and an oval shaped handle that has teethable textures.
— As of 11/22/2011 this product had 4.5 out of 5 stars from 31 reviews on Amazon.com.

The Baby Einstein Roller-pillar Activity Balls are perfect for little hands and encourage baby to touch, explore, and discover. Five unique activity balls provide a multi-sensory experience while encouraging fine motor skill development and crawling. Each ball features a different activity: baby will explore light, chime, rattle, real-life imagery, and multiple textures.

The American Academy of Pediatrics recommends supervised tummy time daily from birth. This car themed tummy mat provides an engaging play area designed to encourage healthy tummy time and keep baby entertained. Coordinates with other items in the Pretty in Pink collection and a portion of the proceeds from the sale this item supports breast cancer research and awareness. Mat design offers two ways to play: tummy or sitting.

This colorful rattle comes in a twisted barbell design. The transparent plastic ends hold colorful balls that rattle when baby shakes the toy.
— As of 05/31/2011 this product had 4.7 out of 5 stars from 58 reviews on Amazon.com. Pros: Lightweight; bright colors; easy for small hand to grab; not overly loud.  Cons: The plastic is hard, and one parent complained that their child kept hitting itself in the face, and needed a softer rattle; one reviewer said her baby liked a different rattle that was easier to hold.

The Baby Einstein Around the World Play Gym introduces baby to animals, sights and sounds from 5 different regions of the world. The large, 34" mat features crisp, real-life imagery and animals from Africa, Asia, Australia, South America and the Polar Regions to offer a whole world for baby to discover. The mat also has sewn-in loops for attaching extra toys. Additional toys baby can play with include a panda rattle toy, a soft parrot with crinkle, a large baby-safe mirror, a spinning globe rattle ball, animal discovery cards and an igloo-shaped teether.
— As of 05/18/2011 this product had 3.9 out of 5 stars from 59 customer reviews on Amazon.com. Pros: Great pictures on the mat; "wonderful songs;" the toys that hook on to the mat can be moved around; easy to store. Cons: One reviewer said their baby rolled the mat over itself like a taco; the fabric stuck to one child's mouth and nose while she was crying.

Designed using sensory stimulating principles, this activity mat is packed with activities and features that encourage baby's development during the first year of life. The large plat mat features high-contrast colors, textured fabrics for tactile development, and adorable ladybug characters. Features include water-filled teether, soft corduroy fabric on mat for added tactile development, and 4 loops to attach more of baby's favorite toys. The Bright Starts Start Your Senses Activity Mat is a machine washable play mat.
— As of 05/20/2011 this product has 4.4 out 5 stars from 14 review on Amazon.com. Pros: Lots of elements can be detached; many reviewers like the light-up mobile. Cons: One parent expressed concern over the toxicity of the flame-retarded fabric; one reviewer was disappointed that all of the "familiar faces" included in the artwork were blond/blue-eyed caucasian babies.

This soft activity gym features an electronic aquarium with classical melodies and dancing lights. A whale-shaped prop-up pillow accompanies baby on this aquatic adventure, which comes to life with the crisp and colorful real-life scenery of the sea on the play mat. A soft textured border encourages tactile development. Remove the arch and the play gym becomes the perfect play mat for tummy time. Tummy time is enhanced by the animal peek-a-boo flaps with real-life imagery, as well as the ability to reposition and attach toys to loops on the mat or loops on the whale pillow. The play gym comes with several developmental and colorful plush and plastic toys, including a large fish-shaped baby-safe mirror, a set of Ocean Discovery cards featuring real-life images of 6 underwater animals, a Baby Neptune rattle, and a star-shaped teether. The play gym also has 8 links for repositioning the toys. The plush Octopus with various textures and dangling rattles and teethers offers baby an on-the-go toy. The play gym features a 2-in-1 musical aquarium toy that can be used both with the gym and in the crib. his underwater-themed gym folds up for easy transportation and storage.
— As of 05/20/2011 this product has 4.2 out 5 stars from 63 review on Amazon.com. Pros: Lots of elements can be detached; many reviewers like the light-up mobile. Cons: Not interactive enough; noises are annoying/ not melodical enough; not enough toys/toys not interesting enough.

This toy bar provides multiple activities for babies on the run. The frog toy features baby-activated lights and three melodies. The spinning paddle mirror and turtle rattle encourage reaching and hand- eye coordination. The straps attach easily to infant carriers for use on-the-go.
— As of 8.24.10, this product had 4.5 out of 5 stars from 30 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Entertaining and engaging. CONS: Some parents complained replacement batteries are difficult to find.

Stack and tumble, build and crumble with these soft fabric blocks. These four blocks each feature different patterns and characters, along with crinkles or chimes and a 3-D feature.
— As of 8.24.10, this product had 5 out of 5 stars from 1 review on Target.com and was listed in the top 30 best-selling toys and games. PROS: Easy to hold.