Kids can be kept a phone call away with this child-sized cell phone with 5-button keypad. Parents can program the phone to reject incoming calls not in the 20-number phone book. It includes 12 ring tones, 5 animations and 7 LCD screen backlight colors.

Kids can protect their Firefly phones from the harsh realities of life in the wild (like being dropped at the bus stop or chewed by the dog) with a rubber skin that glows in the dark.

A kid can keep his or her Firefly phone covered and close with a tough, lightweight pouch that attaches to a belt loop, backpack strap, gym bag — whatever!

Girls can now carry their Firefly phone, and some change ... and a house key ... and maybe some gum — in one handy spot. The wristlet purse has a place for a phone and another zippered compartment for all the other stuff.