Julie Clark, founder of The Baby Einstein Company, and John Walsh, host of America’s Most Wanted, have created The Safe Side to give parents simple, fun and interesting ways to discuss difficult topics with their children. Stranger Safety is a laugh-out-loud video that kids will love watching again and again. As they watch, important safety tips are presented by Safe Side Superchick, the zany lead character, in ways kids can understand and remember. Following The Safe Side credo – Smart. Cool. Safe. – children are empowered to make good decisions in potentially harmful situations. The Safe Side creative team includes Julie, John, production members from the Spy Kids movies and an upbeat, danceable theme song by Gary Greene of Hootie and the Blowfish, all of whom are parents of young children. It's also available on VHS. READ MOM REVIEW

“Internet Safety” is a kid-friendly walk through the world of email, downloads, pop-ups and chat rooms. It looks at the serious issues that can arise if kids don’t rely on their Safe Side Adults. This light approach to the difficult topic of Internet safety talks to kids, not at them. Along with giving children an understanding of potential dangers, the video helps them understand what to do if dangerous situations arise on the Internet. Launch date: October 2006.

This CD combines the educational and entertaining messages from Julie Clark and John Walsh’s video “Stranger Safety” video with a team of top-notch songwriters and musicians, resulting in clever and fun songs that will have kids singing and learning important lessons that can help them be safer around people they don’t know and only kind of know. Launch date: April 2006.