“Find Frinkle was unveiled at the WTHRA show in March to wide acclaim,” said Rick Rotkosky, president of Xyllion Inc. He's a lovable prairie dog who takes delight in hiding from small children. He's soft, cute and loves to talk and giggle and play over and over again. To play with Frinkle, squeeze his belly and hide him someplace safe, like under a pillow or blanket, in a closet or cabinet, behind a curtain or in a box. Then press the button on the controller and Frinkle chirps, laughs and encourages young children while he waits to be found. When a child finds Frinkle and squeezes his belly, Frinkle exclaims in delight and asks to play again. Launch date: May 8, 2006.