TDmonthly® - New Toys and Games: Hot Wheels® Color Shifters™ from MATTEL INC.
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Hot Wheels® Color Shifters™
From: MATTEL INC.

Other products from MATTEL INC.



Age Range: 3 and up
Gender: Boys
Category:Die-Cast



Color Shifters cars go through a transformation when immersed in warm or cold water. Themes include flames, city, camo, racing and color-to-color. 
— “The Hot Wheels are the best,” remarked Helen Dean, owner of Toy Safari in Alameda, Calif., when asked about her sales in die-cast vehicles in July 2009.
— Four of 49 retailers told TDmonthly in summer 2009 that Hot Wheels is a top-selling brand, reporting sales of about 100 per month, on average.
― As of 9.21.2010, this product had 4 out of 5 stars from 21 reviews on Amazon.com and was No. 24 on the top 100 best-selling toys and games. PROS: Sturdy and entertaining. CONS: Does not work well indoors. Must be refilled often.

ToyDirectory Product ID#: 25174      (added 8/28/2009)







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