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June 2012 | Vol. XI - No. 6
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Hot Wheels Goes Vertical at X Games Los Angeles 2012


On Saturday, June 30, Hot Wheels strives for another world record with a gravity-defying, two-driver double vertical loop attempt at X Games Los Angeles 2012. The life-sized Hot Wheels Double Loop Dare will pair Team Hot Wheels™ Green and Yellow Drivers together to simultaneously race through a harrowing six-story vertical loop in a first-of-its-kind challenge.

As part of a new relationship with ESPN, the Hot Wheels Double Loop Dare will be broadcast nationally on ABC and globally on ESPN's international networks, giving fans everywhere a front row seat to the action.

"We're continuing to push the boundaries of imagination by creating extraordinary real world challenges that bring Hot Wheels to life on a global scale, exemplifying the fearless and competitive spirit of the brand," said Simon Waldron, vice president marketing, wheels, Mattel. "Our relationship with ESPN allows us to leverage the world's premier action sports stage to engage a passionate fan base who share our excitement of thrilling vehicle experiences."

The Hot Wheels Double Loop Dare, modeled after the new Hot Wheels Double Dare Snare™ track set, available globally at retail, lets boys race their 1:64 scale Hot Wheels cars side-by-side in a vertical loop competition.

Hot Wheels Double Loop Dare

Fans around the world will watch in awe as the two drivers accelerate to 52 MPH to enter the six-story tall loop, hitting 7 Gs as they circle through. The G-force created in the Hot Wheels Double Loop Dare will be equivalent to what fighter jet pilots experience in flight.

Team Hot Wheels Drivers

Team Hot Wheels is comprised of the most fearless and skilled drivers in the world. Each team driver is exemplified by a unique personality and driving style, and they take on only the most outrageous stunts. The Hot Wheels Double Loop Dare will be attempted by the Green Driver, known for his need for speed, and the Yellow Driver, recognized for using his power to push the limits.

In the U.S., fans can tune-in to watch the jaw-dropping Hot Wheels Double Loop Dare challenge on June 30th on ABC at 11:20 AM PT. Additionally, the Hot Wheels Double Loop Dare attempt will be webcast on www.HotWheels.com.

For Hot Wheels Fans of All Ages

In 2012, Hot Wheels will unveil 19, live-action webisodes on www.HotWheels.com. Boys will be able to follow their favorite Team Hot Wheels drivers as they attempt the most outrageous stunts imaginable at the Hot Wheels Test Facility™. Additionally, leading up to the X Games, boys can vote on which driver they believe will have what it takes to come in first in the Hot Wheels Double Loop Dare challenge.

Now through June 29th, fans can see exclusive behind-the-scenes content and vote daily on the Hot Wheels Facebook page for which driver they think will finish first in the Hot Wheels Double Loop Dare. Select fans in the United States who pick the winning driver will be entered into a sweepstakes to win a special-edition 1:64 die-cast car.

PLEASE VISIT WWW.HOTWHEELSMEDIA.COM FOR ADDITIONAL PRESS INFORMATION, HIGH-RESOLUTION IMAGES OR BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.

About the Hot Wheels Brand

Since 1968, Hot Wheels has been passionate about creating thrilling vehicle experiences through innovative product and content. With a fan base of more than 41 million people, Hot Wheels is the No. 1 vehicle property in the United States producing the coolest cars imaginable. The Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true, global lifestyle brand for boys of all ages with segments that range from aftermarket parts to licensed apparel to branded digital content from Team Hot Wheels, a real-life race crew of professional drivers performing over-the-top stunts. For the hottest games and videos, visit www.HotWheels.com and www.Facebook.com/HotWheels.

About Mattel

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Hot Wheels® RC, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play™."



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