TDmonthly® - New Toys and Games: WEDGITS Starter Set from IMAGABILITY
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MSRP: $20.99
Age Range: 2 and up
Gender: Boys And Girls
Category:Construction



This open-ended building set introduces kids to the spatial world of angles, color association and unlimited geometric design. With large components, this toddler-safe product offers the same open-ended fun kids find while building with WEDGITS Junior and Deluxe sets. The geometric shapes nest, and each set contains 15 pieces of primary-colored building blocks that can be configured in virtually unlimited configurations. The Starter Set is compatible with all other WEDGITS sets.
— “You can start very young with these,” said Patty Tepper-Rasmussen of Learning Tree in Oklahoma City, Okla. She sells approximately 10 to 12 WEDGITS sets each month. Idanna Smith of Juggles in Wakefield, R.I., named WEDGITS as a top seller in her store.
— “We came up with the starter set to meet the concerns of parents of toddlers regarding choking hazards. The pieces are big, so that all kids in the family can play with them without worrying about the littlest ones,” Rob McKinley, vice-president of sales and marketing for Imagability, told TDmonthly.
— The simple, open-ended play afforded by Wedgits makes it a favorite at toy stores and earned it a TDmonthly Top Seller 2007 award.
Jillie Beans Toys & More in Westminster, Colo., has carried Wedgits, a consistent best seller, since the store’s opening in 2006. “These are an educational toy and parents love that they start at age 1 and you can continue using the early sets even as the child grows older,” reported Storeowner Valerie Elsea in April 2010.

ToyDirectory Product ID#: 12551      (added 5/2/2007)







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