Based on the episode “Dora Saves the Mermaids,” Dora transforms into Magical Mermaid Dora when she’s placed into her shell base. When her transformation is complete (including tail), she plays her very own mermaid song and dances. The shell works with other dolls in the collection and each one tells its own undersea adventure. Dora comes with a dolphin comb, starfish barrette and base. Dora appeals to kids because she takes them on an adventure and “we incorporate all of those elements that have made Dora so successful,” Joan Grasso, senior director of toys for Nickelodeon & Viacom Consumer Products, told TDmonthly. Launch date: Fall 2007.