This smiling bug is designed to encourage development of communication with textural variety for mouthing. When refrigerated, the squishy, ridged, water-filled upper wings provide cool comfort for teething babies. The bottom wings are bumpy and chewy for added teething enjoyment. Other teethable textures include a smooth, shiny face and body; a round, white handle with raised black stripes; and a thin, chewy antennae. Beginning at birth, a high-contrast, smiling, symmetrical face is designed to engage and calms baby. Slightly different shades of blue on the wings encourage eye sight development at 6 months and up. "The toy's many textures encourage development of communication through mouthing of the toy," Peggy Barrett, PR consultant at Barrett Marketing Communications, told TDmonthly. Launch date: July 2009.