Ecotronic toys were developed to function like regular electronic toys, but they use a different kind of energy. Dynamo technology inside of each toy converts a shake, squeeze or crank into energy that powers lights, sounds and other electronic functions. The Ecotronic Farm Flashlights, featuring four assorted animals, are squeeze-powered, kid-sized flashlights. Using the side lever that stores inside the body, kids can release and squeeze to charge up the light. Also, when switched on, each animal’s nose lights up. "Also, all Ecotronic toys are packaged in their specially developed Gekopak™ packaging, which is made of recycled paper and is completely bio-degradable. It’s easy to open and free from ties, wires or other packing materials," Vickie Cullen, PR account executive for International Playthings, told TDmonthly. Launch date: May 2009.