This Silver Ion HEPA Air Filter is designed for homes with kids seeking to reduce airborne viruses that cause the flu. The HEPA air filter is coated with silver, an eco-friendly and non-toxic substance naturally occurring in nature that provides anti-bacterial, anti-fungal and anti-viral protection. The Silver Ion HEPA filter is more affordable than other air sterilization methods and is designed to be extremely efficient when compared to ultraviolet technology alone. The Silver Ion HEPA filter reduces up to 50 percent of airborne viruses that cause the flu after 24 hours of use, and eliminates 99 percent of airborne allergens, 98 percent of bacteria, and up to 50 percent of the viruses that cause influenza. It's "perfect for a child's room or common high-traffic areas in the home," Akiko Tanaka, PR coordinator for Alen Corp., told TDmonthly. Launch date: September 15, 2009.