With this playhouse and paper doll set in one, kids can open the box and unlock hours of imaginative play. It includes four stand-up mermaids, 80 reusable stickers, a castle topper, peek-a-boo flaps, and a tea table. "Reusable stickers add a special element to this item. The stickers provide for multiple use and encourage imaginative and inventive play since they can be moved around and mixed and matched," Donna Modrell, Marketing & Operations Manager, Peaceable Kingdom Press, told TDmonthly. Launch date: 2010.