Kling Magnetics has created a system that transforms an existing wall into a magnetic receptive surface. The secret is in the paint. Magic Wall Magnetic Paint can be top coated with any kind of paint, any color. It is made magnetic receptive by mixing very fine nonrusting iron particles with water-based latex paint via a proprietary process developed by Kling. The paint is easy to apply with a foam roller or foam brush (foam brushes yield smoother surfaces), and cleans up with water. A wall painted with magnetic Paint will look like an ordinary wall, but magnets will stick to it! With Magnetic Paint, walls can serve as floor to ceiling magnetic play or workspace areas. Artwork, posters, plans and drawings can be hung with noninvasive magnets, saving the wear and tear that is normally associated with tape, tacks and glue.