The Play Foam Activity Set includes five colors of the super-popular Play Foam, which can be used to create awesome creatures. Children can transform creations with an assortment of feathers, straws, pipe cleaners and wiggly eyes. The fun and creativity is endless as the Play Foam can be used again and again. Launch date: October 2006.
— "Creativity for Kids....Parents really appreciate a product where the children are creating something," responded Ann Walker, owner of Curious Kidstuff in Seattle when asked for great-selling items in her store.
— Play Foam’s been a top seller for Michelle Deutschmann, owner of Kaleidoscope Toys in Falmouth, Mass., since November 2006.
— “Our product development team constantly reviews trends in the marketplace to keep current with what interests children. This involves store visits, online research, and getting feedback from children,” Lisa Ritchey of Faber-Castell told TDmonthly.