Aurora’s award winning Baby Talk line expands for 2013 to include five new themes: My First Purse, My Farm Friends, My Forest Friends (pictured), My Beach House and My First Discovery. Each Baby Talk set includes a "carrier" and four plush pieces to encourage learning and development in children through the associated sights, shapes and sounds.
Aurora’s® popular Sea Sparkles™ line features seventy trend-setting styles of enchanting and trend-forward mermaid dolls and sea-friend plush that make a splash with families wherever they go. Their newest collection of 6 mermaids called Sea Shimmers™ have long-flowing doll hair infused with shimmering mylar, sparkling crowns and new outfits.
Aurora World's My Little Pony® line this year sees the addition of Princess Celestial, complete with multi-colored mane and sparkles aplenty - an absolute must-have for the most devoted My Little Pony fans! Aurora World is the only company making My Little Pony plush beyond the core characters.
This year marks the Centennial Anniversary of Raggedy Ann, the iconic rag doll beloved by generations. Aurora World is celebrating this eventful occasion by launching new, Special Edition Stars and Stripes Raggedy Ann and Raggedy Andy dolls. The handmade, 16” dolls feature all-American apparel: white stars against a dark blue background, combined with red. The 100th Anniversary is embroidered on Raggedy Ann’s apron and Raggedy Andy’s cap. Known for hair made of red yarn and a triangle nose, Raggedy Ann was created in 1915 as a doll and introduced to the public in the 1918 Raggedy Ann Stories, the first in a series of children’s books featuring the character by American writer Johnny Gruelle. When a doll was marketed with the book, the concept had great success. In 1920 a sequel, Raggedy Andy Stories, introduced the character of her brother, Raggedy Andy, dressed in a sailor suit and hat.
Each Slushy bear is handcrafted and hand painted, along with all the products from Aurora’s award-winning Miyoni collection, so no two animals are the same. White as snow, Slushy is a soft and huggable 16-inch polar bear that will melt your heart. He’s sure to keep little ones warm at night, whatever the weather. Awards: 2015 TDmonthly Magazine Top Toy Award
Aurora's® My Little Pony collection is getting a sparkling new design in 2015! The new ponies feature styles, brush-able hair with mylar highlights that make them sparkle. With already 40+ styles in the collection, the 12 new additions in best-selling 6.5" and for the first time in 13" sizes are a must have for retailers in 2015. Also, don't forget that these amazing new additions complement an already popular and award-winning Aurora sculpted hair My Little Pony collection.
Raggedy AnnTM is celebrating her 100th birthday in 2015! As one of the most classic and beloved dolls in American history this will be some kind of party! To celebrate, all Aurora® Raggedy AnnTM & Raggedy AndyTM dolls in 2015 will include a limited edition 100th Anniversary hangtag that is sure to continue the legacy of these iconic dolls as well as new special 2015 anniversary doll editions that will be introduced throughout the year. MSRP: $15-$35 Age: 18mo+
The immensely popular line of mystical mermaids and sea life, Sea Sparkles, is a huge hit for Aurora and expands for 2014 to include all new mermaids and sea friends characters called "Sea Sprites." Utilizing all new designs and colors, the dolls and sea friends feature colorful yarn hair and sparkling, shimmering fabrics, making Aurora’s top selling doll line a stand out at retail. (MSRP: $8-$35 depending on style)
Aurora grows its diverse collection of must-have My Little Pony plush with stylish new designs including characters in a "seated" pose (a first for My Little Pony plush in the gift market) as well as a new keychain assortment where each pony includes a clip for hanging just about anywhere. The popular ponies with personality are based on characters from the hit animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, including PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and for the first time ever, PRINCESS TWILIGHT SPARKLE. (MSRP: $5 for keychain; MSRP: $20 for "seated" style) — Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that My Little Pony plush from Aurora was a best-seller. "They were just out of here in no time," she said of a recent, fast-selling order. — Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.
Aurora’s two new activity dolls feature enough buttons, zippers, knots and Velcro to keep any child happy and busy for hours. The dolls are squeezable soft and their open arms and warm smiles beg for a child’s attention. The precious girl doll has a pretty pink dress with embroidered butterfly while the boy’s yellow shirt features a red car with buttons as tires. (size: 15 inches).
Aurora’s most popular plush animal line, YooHoo & Friends (23 million plus sold), sees an epic expansion for 2013 to include these everyday and holiday themed YooHoo & Friends. Meet Montee™ Moose, Wuskee™ Husky, Jolley™ Reindeer and Genee™ Penguin. Each YooHoo makes a secret sound when squeezed and new hangtags describe the character in detail. Launch date: April 2013.
Aurora will initially release 18 My Little Pony styles with suggested retail prices ranging from $15-$20. Twelve small ponies each with a personalized carrying bag (Aurora’s popular Fancy Pals™ style; size: 6”) and six soft plush ponies (just over 10 inches in size) highlight the line. My Little Pony plush will be available for purchase in both the United States & Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email firstname.lastname@example.org or call 888-287-6722. — Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.
Aurora's Pop Up Puppets are a fun way to stimulate your child's imagination and help them develop their learning and creative skills. Pop Up Puppets are available in seven styles: Tiger, Black Bear, Lesser Panda, Owl, Raccoon, Giraffe and Panda.
The all new collection includes Wide Eyed Garfield "Sitting" (SRP: $13), Garfield "Floppy" (SRP: $13 and $20) and Garfield "Just Clinging Around" (SRP: $13) featuring suction cups "so you can easily attach Garfield to any glass surface." All Garfield products will include a unique, double-sided "Cattitude" hangtag featuring the classic Garfield cartoon. Garfield will be distributed to specialty shops, gift stores and retailers in the United States, Canada, Mexico, Australia and New Zealand through December 31, 2015.
"Eye'm sweet, you're sweet, we're all sweet!" Introducing Aurora's all new line, Gumdrops, featuring 12 fun and trendy characters named after the tastiest treats: Peanut Butter Bon Bon, Snickerdoodle, Lolly Pop, Fortune Cookie, Mud Pie, Apple Strudel, Whipped Cream, Popsicle, Caramel, Ginger Snap, Rainbow Jelly Drop and Roly Poly Pudding. Each colorful character includes a custom hang tag and features signature glasses, big eyes and soft, shiny materials.
Millions of Aurora’s Fancy Pals "toy pet carriers" have been sold worldwide. Kids love to take their plush friends on the go. Aurora’s Fancy Pals “Light Up” assortment features this darling pony (removable from its carrier) adorned with a big bow that lights up when squeezed.
Pammee’s popularity is on the rise. She’s cute, she’s trendy and she’s “gaga 4 you” with a perfectly pink oversized bow and pink rhinestone at her heart. Squeeze the 5” and 8” sizes and she’ll give you a smooch. The 16” is here thanks to popular demand for larger pieces.
Aurora’s Sea Sparkles line shimmers and shines its way into 2013 with an expanded offering to include new styles and sizes of the popular mermaid dolls and sea life. The Sea Sparkles collection now includes new 10”, 18”, 38” mermaids plus four 27” mermaids. Each mermaid has long yarn hair and her dress is accented with a shiny jewel (small, medium, large and extra large sizes; SRP: range from $8-$70).