Aurora’s award winning Baby Talk line expands for 2013 to include five new themes: My First Purse, My Farm Friends, My Forest Friends (pictured), My Beach House and My First Discovery. Each Baby Talk set includes a "carrier" and four plush pieces to encourage learning and development in children through the associated sights, shapes and sounds.
Aurora's® My Little Pony collection is getting a sparkling new design in 2015! The new ponies feature styles, brush-able hair with mylar highlights that make them sparkle. With already 40+ styles in the collection, the 12 new additions in best-selling 6.5" and for the first time in 13" sizes are a must have for retailers in 2015. Also, don't forget that these amazing new additions complement an already popular and award-winning Aurora sculpted hair My Little Pony collection.
Raggedy AnnTM is celebrating her 100th birthday in 2015! As one of the most classic and beloved dolls in American history this will be some kind of party! To celebrate, all Aurora® Raggedy AnnTM & Raggedy AndyTM dolls in 2015 will include a limited edition 100th Anniversary hangtag that is sure to continue the legacy of these iconic dolls as well as new special 2015 anniversary doll editions that will be introduced throughout the year. MSRP: $15-$35 Age: 18mo+
The immensely popular line of mystical mermaids and sea life, Sea Sparkles, is a huge hit for Aurora and expands for 2014 to include all new mermaids and sea friends characters called "Sea Sprites." Utilizing all new designs and colors, the dolls and sea friends feature colorful yarn hair and sparkling, shimmering fabrics, making Aurora’s top selling doll line a stand out at retail. (MSRP: $8-$35 depending on style)
Aurora grows its diverse collection of must-have My Little Pony plush with stylish new designs including characters in a "seated" pose (a first for My Little Pony plush in the gift market) as well as a new keychain assortment where each pony includes a clip for hanging just about anywhere. The popular ponies with personality are based on characters from the hit animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, including PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and for the first time ever, PRINCESS TWILIGHT SPARKLE. (MSRP: $5 for keychain; MSRP: $20 for "seated" style) — Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that My Little Pony plush from Aurora was a best-seller. "They were just out of here in no time," she said of a recent, fast-selling order. — Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.
Aurora’s two new activity dolls feature enough buttons, zippers, knots and Velcro to keep any child happy and busy for hours. The dolls are squeezable soft and their open arms and warm smiles beg for a child’s attention. The precious girl doll has a pretty pink dress with embroidered butterfly while the boy’s yellow shirt features a red car with buttons as tires. (size: 15 inches).
Aurora’s most popular plush animal line, YooHoo & Friends (23 million plus sold), sees an epic expansion for 2013 to include these everyday and holiday themed YooHoo & Friends. Meet Montee™ Moose, Wuskee™ Husky, Jolley™ Reindeer and Genee™ Penguin. Each YooHoo makes a secret sound when squeezed and new hangtags describe the character in detail. Launch date: April 2013.
Aurora will initially release 18 My Little Pony styles with suggested retail prices ranging from $15-$20. Twelve small ponies each with a personalized carrying bag (Aurora’s popular Fancy Pals™ style; size: 6”) and six soft plush ponies (just over 10 inches in size) highlight the line. My Little Pony plush will be available for purchase in both the United States & Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email email@example.com or call 888-287-6722. — Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.
Aurora's Pop Up Puppets are a fun way to stimulate your child's imagination and help them develop their learning and creative skills. Pop Up Puppets are available in seven styles: Tiger, Black Bear, Lesser Panda, Owl, Raccoon, Giraffe and Panda.
The all new collection includes Wide Eyed Garfield "Sitting" (SRP: $13), Garfield "Floppy" (SRP: $13 and $20) and Garfield "Just Clinging Around" (SRP: $13) featuring suction cups "so you can easily attach Garfield to any glass surface." All Garfield products will include a unique, double-sided "Cattitude" hangtag featuring the classic Garfield cartoon. Garfield will be distributed to specialty shops, gift stores and retailers in the United States, Canada, Mexico, Australia and New Zealand through December 31, 2015.
"Eye'm sweet, you're sweet, we're all sweet!" Introducing Aurora's all new line, Gumdrops, featuring 12 fun and trendy characters named after the tastiest treats: Peanut Butter Bon Bon, Snickerdoodle, Lolly Pop, Fortune Cookie, Mud Pie, Apple Strudel, Whipped Cream, Popsicle, Caramel, Ginger Snap, Rainbow Jelly Drop and Roly Poly Pudding. Each colorful character includes a custom hang tag and features signature glasses, big eyes and soft, shiny materials.
Millions of Aurora’s Fancy Pals "toy pet carriers" have been sold worldwide. Kids love to take their plush friends on the go. Aurora’s Fancy Pals “Light Up” assortment features this darling pony (removable from its carrier) adorned with a big bow that lights up when squeezed.
Pammee’s popularity is on the rise. She’s cute, she’s trendy and she’s “gaga 4 you” with a perfectly pink oversized bow and pink rhinestone at her heart. Squeeze the 5” and 8” sizes and she’ll give you a smooch. The 16” is here thanks to popular demand for larger pieces.
Aurora’s Sea Sparkles line shimmers and shines its way into 2013 with an expanded offering to include new styles and sizes of the popular mermaid dolls and sea life. The Sea Sparkles collection now includes new 10”, 18”, 38” mermaids plus four 27” mermaids. Each mermaid has long yarn hair and her dress is accented with a shiny jewel (small, medium, large and extra large sizes; SRP: range from $8-$70).
RAGGEDY ANN and RAGGEDY ANDY have been part of our play culture for decades. Aurora is thrilled to work with Hasbro to bring a new generation of children into the fold of this classic and beloved brand with a new line consisting of plush dolls striking the right balance of vintage and modern elements. In addition to the classic rag doll and Fancy Pals(tm) styles, Aurora has released holiday, Valentine's Day and Spring themed versions that make great gifts any time of year. Each is handmade and features exquisite detail including fine facial features and yarn hair with the classic loop style. These are heirloom treasures that can be passed on for generations. — Teresa Derry, owner of Annie's Toy Chest in Cocoa, Fla., told TDmonthly in a May 2015 survey that this was their best-selling licensed toy.
Fine quality, exceptional detail and soft to the touch, Aurora's Miyoni line captures the beauty of nature, featuring the world’s most popular domestic and jungle animals and North American wildlife. The line expands in 2013 with scores of new animals including the release of realistic and naturally sweet "tots". Each highlights the endearing looks and poses of younger animals.