Toy Industry Glossary: Marketing Terms
Short, plain-English definitions written by TDmonthly for people who buy, sell and make toys. Regulatory terms link to the official source.
- Blind box
- Packaging where the buyer does not know which item in a series is inside until opened.
- Kidult
- An adult who buys toys for themselves, often collectibles, building sets or nostalgia brands. Related: Toy industry Data Hub
- Toy fair
- A trade show where toy companies show new lines to retail buyers and press. Related: Toy industry events
Definitions are general explanations, not legal or financial advice. Corrections and questions: [email protected]
