Products from Mattel, Inc.
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Below are a select number of products from Mattel, Inc.
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The Pictionary Card Game offers a twist on the classic Pictionary experience by eliminating the need for drawing. Designed for two teams, the game includes 56 clue cards and 88 picture cards. Players take on the role of "Picturists," using charades-style gestures and the images on their picture cards to convey clues to their teammates. The game features dual sets of clues—one for adults and one for kids—making it suitable for family play. It accommodates 4 or more players ages 8 and up, making it a fitting choice for game nights with kids, teens, or mixed-age groups. ToyDirectory Product ID#: 50105 (added 6/30/2025) .
UNO Remix offers a fresh take on the classic card-matching game, allowing players to personalize their experience. The set comes in a durable tin for convenient storage. It includes write-on cards that let players customize penalty actions, such as targeting specific players with "Skip to Jeff" or "Draw 2 Maria." The deck adapts as players modify the cards during gameplay. Designed for 3 to 6 players, the set also includes a sticker sheet for tracking scores and declaring a Champion based on stars earned per round. As in traditional UNO, players must call "UNO!" when down to their last card. Suitable for ages 7 and up, this edition appeals to UNO enthusiasts and game collectors. ToyDirectory Product ID#: 50104 (added 6/30/2025) .
This Skip-Bo special edition arrives in a frustration-free, easy-to-open packaging that is fully recyclable. The game includes a decorative storage tin to help keep cards organized. Players build sequences in ascending numerical order (2, 3, 4) using a combination of strategy and chance. Wild cards introduce unpredictable elements to gameplay. The winner is the first player to deplete their Stockpile. Cards feature special graphic symbols alongside colors to ensure accessibility for players with color blindness. Designed for card game enthusiasts ages 7 and older. ToyDirectory Product ID#: 50103 (added 6/30/2025) .
This UNO 50th Anniversary Edition features premium black cards with a sleek design, maintaining the same gameplay as the original. The set includes an exclusive 50/50 card and a commemorative gold coin, each with special rules for added variety. Designed for 2 to 10 players, it follows the classic UNO mechanics, including calling "UNO" when down to one card. Suitable for ages 7 and up, this edition appeals to both casual players and collectors. ToyDirectory Product ID#: 50102 (added 6/30/2025) .
The UNO Flip! Marvel card game combines the classic UNO Flip! gameplay with Marvel Universe graphics. This version includes a two-sided deck with Heroes on one side and Villains on the other, with the Villains' side featuring more challenging penalty cards. The game introduces distinct rules for each side, altering gameplay dynamics. As in standard UNO, players must call "UNO" when down to their last card. Designed for UNO and Marvel enthusiasts, the game is suitable for ages 7 and up. ToyDirectory Product ID#: 50101 (added 6/30/2025) .
This special edition of the classic UNO card game features Disney Princesses on every card, including Snow White, Moana, Ariel, and Pocahontas. The gameplay follows standard UNO rules, where players match cards by color or number to empty their hand, calling out "UNO!" when down to one card. A unique "Power of Friendship" wild card adds a twist—players place one face-down card, attempting to match the color of a hidden secret card. When revealed, matching cards are discarded. Designed for collectors and Disney fans, this version is suitable for ages 7 and up. ToyDirectory Product ID#: 50100 (added 6/30/2025) .
The item arrives in a frustration-free, easy-to-open packaging that is fully recyclable. This UNO Attack Mega Hit Launcher features a streamlined design with integrated lights and sound effects that intensify during gameplay, adding an element of unpredictability. The launcher shoots cards at varying quantities—ranging from one to five—when the Attack card is drawn, while maintaining the core UNO rules, including calling "UNO" when down to one card. Designed for players aged 7 and up, it offers an interactive twist on the classic card game. ToyDirectory Product ID#: 50091 (added 6/30/2025) .
The Apples to Apples Junior game comes packaged in a frustration-free, recyclable box designed for easy opening. This version is tailored for children aged 9 and up, offering a family-friendly twist on the classic party game. Players engage in entertaining comparisons while building vocabulary and critical thinking skills.
Gameplay involves one player acting as the judge each round, playing a Green Apple card with a descriptive word (e.g., "Sticky"). The remaining players select the best matching Red Apple card from their hand (e.g., "Frog Tongue") and creatively argue why their choice fits. The judge awards the winning card to the most convincing player. The first to collect four Green Apple cards wins.
The set includes 504 cards, supporting 4 to 8 players for extended play sessions. The interactive "table talk" element adds humor and lively discussion to each round. ToyDirectory Product ID#: 50090 (added 6/30/2025) .
The Barbie boat is designed for water play, featuring a floating design in pink and blue. It accommodates up to three dolls (sold separately) and includes a pet puppy with a dedicated seat on the bow. The boat has a stern area with plug-and-play cupholders and beverage accessories for interactive play. Suitable for ages 3 and up, it is compatible with other Barbie dolls and accessories for expanded storytelling. The boat is ideal for bath time or outdoor water play. ToyDirectory Product ID#: 50083 (added 6/30/2025) .
The UNO Minimalista deck features a clean, minimalist design by Warleson Oliviera, developed by Mattel in under 30 days. Gameplay follows classic UNO rules, with players matching cards by color and number, including Wild and challenge cards to alter gameplay dynamics. Each card includes special graphic symbols to indicate color, ensuring accessibility for players with color blindness. The game supports 2 to 10 players aged 7 and up. This special edition offers a fresh take on the traditional UNO experience. ToyDirectory Product ID#: 50050 (added 6/30/2025) .
Pictionary Air Kids vs. Grown-Ups reinvents the classic drawing game with an interactive digital twist. Players aged 6 and up can draw in the air using the free Pictionary Air app, which displays their sketches in real time on a smart device screen. The Kids vs. Grown-Ups edition includes simplified clues with illustrations to help younger participants.
Teams take turns guessing the drawings that appear on-screen, with adjustable timers to suit different skill levels. A "selfie" mode makes it easier for children to play. For larger group play, the game can be cast to a TV using Apple TV, Chromecast, or compatible streaming devices (compatibility details available on the Pictionary Air support page). The team with the most correct guesses wins.
This edition is designed for family gameplay, encouraging movement and creativity. Requires a smart device with the Pictionary Air app installed. ToyDirectory Product ID#: 50042 (added 6/30/2025) .
This version of the classic UNO card game features a Mario Kart racing theme, incorporating iconic imagery from the franchise. The gameplay follows traditional UNO rules, where players match cards by color or number while racing to empty their hands. When a player has one card remaining, they must call "UNO." The set includes an exclusive wild card unique to this edition. Designed for players aged 7 and up, it appeals to both children and adults familiar with Mario Kart. The cards measure 3.5 x 2.2 inches, and the game accommodates 2 to 10 players. ToyDirectory Product ID#: 49996 (added 6/30/2025) .
This card game combines the classic gameplay of UNO with themes inspired by the high school series Saved by the Bell. The deck features nostalgic graphics from the show. A unique "Rad Style" rule requires players to draw cards if their clothing doesn’t match the designated color. Players match colors and numbers to the discard pile while using wild and penalty cards to challenge opponents. Suitable for 2 to 10 players ages 7 and up, it works for game nights with kids, teens, or adults. ToyDirectory Product ID#: 49994 (added 6/30/2025) .
The Uno Pokémon Uno card game is manufactured in China and designed for players aged 7 and up. It features a variety of Pokémon characters, including Salnori, Hibany, Messon, Sashian, Zamenta, Mewtwo, and Bikini. The game follows standard Uno rules while incorporating Pokémon-themed elements for added appeal. ToyDirectory Product ID#: 49971 (added 6/30/2025) .
This UNO card game features oversized cards, measuring three times larger than standard UNO cards, making them ideal for outdoor play or group settings with 8 to 10 players. The gameplay follows the classic UNO rules—players match cards by color or number while using action cards like Skips, Reverses, and Wild cards to alter gameplay. The jumbo-sized cards enhance visibility and handling.
To improve accessibility, each card includes graphic symbols alongside traditional colors, allowing players with color vision deficiencies to participate without difficulty. The set includes 108 oversized cards and instructions, suitable for players aged 7 and up. The larger format maintains the familiar UNO experience while improving usability in casual or high-energy settings. ToyDirectory Product ID#: 49953 (added 6/30/2025) .
This version of UNO is designed for children ages 3 and up, with simplified gameplay to accommodate younger players. Each number card features a matching animal illustration, allowing children who haven’t yet learned numbers to participate. The game includes three progressive levels: Level One focuses on basic matching, Level Two introduces action cards, and Level Three incorporates penalty cards for added challenge. Players must call out "UNO" when they have one card remaining. The game supports 2 to 4 players and features zoo-themed animal graphics that appeal to both children and adults. ToyDirectory Product ID#: 49952 (added 6/30/2025) .
This UNO card game features a Star Wars theme, pitting the Light Side against the Dark Side. Designed for players ages 7 and up, it includes cards decorated with characters from the original trilogy, prequels, and sequels. The gameplay follows classic UNO rules, requiring players to match cards by color or number to empty their hand. An exclusive "The Force" wild card adds a twist—when played, the user selects another player and a color. If that player holds at least one card of the chosen color, they must draw two cards; otherwise, play continues with the selected color. This edition appeals to Star Wars fans and collectors. ToyDirectory Product ID#: 49951 (added 6/30/2025) .
The UNO Braille card game features a 112-card deck with braille markings on every card, including the packaging. Developed in collaboration with the National Federation of the Blind, this version allows blind and low-vision players to fully participate. Audible and printable braille instructions are available at UNOBraille.com for easy learning. The game retains the classic UNO rules, including calling out "UNO!" when down to one card. Suitable for players aged 7 and up, this edition maintains the same gameplay while improving accessibility. ToyDirectory Product ID#: 49946 (added 6/30/2025) .
This bundle includes two official Mattel card games: UNO and UNO Flip. The classic UNO game challenges two to four players to match colors and numbers, while UNO Flip introduces a double-sided deck and a special FLIP card for added gameplay variety. Both games support individual or team play for groups of two to four players. The set provides two distinct ways to enjoy the UNO experience in one package. ToyDirectory Product ID#: 49923 (added 6/30/2025) .
Pictionary Air reinvents the classic drawing game with digital interaction. Players download the free Pictionary Air app and use the in-app camera to project sketches onto a smart device screen in real time. Teams take turns drawing clues while others guess the projected images to earn points. The game features adjustable timers and round settings to accommodate different skill levels, along with a selfie mode and performance recording for added entertainment.
The set includes one Pictionary Air pen, 112 double-sided clue cards, a card box, and instructions. One AA alkaline battery is included. For larger displays, gameplay can be cast to a TV using Apple TV, Chromecast, or compatible streaming devices (check the Pictionary Air support page for compatibility). The app now supports landscape mode. Designed for players aged 8 and up, Pictionary Air works for both kids and adults in party or game night settings. ToyDirectory Product ID#: 49915 (added 6/30/2025) .
Celebrate the 40th anniversary of Pictionary, the classic family drawing game. This edition maintains the original gameplay where one player sketches while teammates guess the word or phrase. The game includes three clue difficulty levels, with Learn to Draw tutorials designed to help younger players develop their skills. All Play rounds allow both teams to compete simultaneously. No artistic ability is needed—the game remains entertaining whether guesses are correct or not. Suitable for players aged 8 and up, Pictionary works for 3 or more players and accommodates both kids and adults. The complete set includes a game board, 120 adult clue cards, 80 junior clue cards, 2 dry-erase markers, 2 dry-erase boards, a sand timer, 4 movers, a die, and instructions. ToyDirectory Product ID#: 49914 (added 6/30/2025) .
UNO FLIP introduces a fresh variation to the classic card game with a double-sided deck and a unique FLIP card. When the FLIP card is played, all cards—including the draw pile—switch to their opposite side, revealing a new set of numbers and colors. The game includes updated action cards such as Draw Five and Skip Everyone. Designed for players aged 7 and up, it accommodates 2 to 10 players. The set contains 112 cards and comes with instructions housed in a durable tin for easy storage and portability. ToyDirectory Product ID#: 49866 (added 6/30/2025) .
Pictionary Air reinvents the classic drawing game with digital gameplay. Players use the free Pictionary Air app to project their air-drawn sketches onto a smart device screen. The illustrator holds the included pen while teammates guess the projected images to earn points. The app features adjustable round timers and an unlimited Selfie Mode for beginners or casual play. Gameplay can be recorded and shared, or cast to TVs using Apple TV, Chromecast, or compatible streaming devices (device compatibility details available at pictionary.com/support). The set includes one Pictionary Air pen, 112 double-sided clue cards, and a card box. Designed for players aged 8 and up, it supports group play for parties or game nights. ToyDirectory Product ID#: 49864 (added 6/30/2025) .
Pictionary Air reinvents the classic drawing game with digital gameplay. Players use the free Pictionary Air app, which displays real-time sketches in the air when viewed through a smart device's camera. Teams take turns drawing clues while others guess the on-screen images to earn points. The app includes adjustable round timers and customizable game lengths to accommodate different skill levels, along with a Selfie Mode for untimed play. Gameplay can be recorded and shared, or cast to TVs using Apple TV, Chromecast, or compatible streaming devices (adapters not included). Designed for ages 8 and up, the set includes one Pictionary Air pen, 112 double-sided clue cards, and a card box. ToyDirectory Product ID#: 49858 (added 6/30/2025) .
The Barbie Dreamplane functions as both a vehicle and a playset, designed for imaginative travel-themed play. It includes over 15 pieces, such as a puppy travel companion. The plane features rolling wheels for push-and-go movement, and its top and side panels open to reveal an interior play space. Inside, there is a pilot seat and two passenger seats with reclining function and a TV screen (dolls not included).
Storage compartments in the overhead area open and close to hold the included suitcase, which also features a working hinge. The snack cart holds two trays, two meals, snacks, and drinks for added play value. Additional accessories include a magazine, two blankets, a travel bag, an eye mask, and headphones to enhance storytelling. Suitable for children who enjoy travel and adventure-themed play. ToyDirectory Product ID#: 49853 (added 6/30/2025) .
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