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Whether attracted by the lure of new market potential or reduced production costs, American businesses of all sizes have considered expansion overseas, especially in China. For businesses that rely upon brand recognition, that have know-how or technical advances, or that have a product with a unique appearance, intellectual property is a must to keep copycats and competitors in check...
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| 6. |  The Role of IP When Growing Your Business by Going Overseas
Whether attracted by the lure of new market potential or reduced production costs, American businesses of all sizes have considered expansion overseas, especially in China. For businesses that rely upon brand recognition, that have know-how or technical advances, or that have a product with a unique appearance, intellectual property is a must to keep copycats and competitors in check...
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| 7. |  4 Common Patenting Mistakes and How to Avoid Them
As is commonly known, patent rights confer a limited monopoly. It affords the patent holder the exclusive right to make, use, sell or offer for sale any patented toy for a period of 20 years from the earliest filing date of the patent...
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| 8. |  It’s Not Child’s Play: A Handbook for Toy Inventors
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| 11. |  Brand Planning: Protect Your Trademarks and Intellectual Property
Toy manufacturers generally have very large trademark portfolios, which tend to accrete over time. Therefore, it is valuable to take time to view them from 30,000 feet to find out what to prune, what to add, and where to focus marketing energy and dollars...
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| 12. | 4 Common Patenting Mistakes and How to Avoid Them
As is commonly known, patent rights confer a limited monopoly. It affords the patent holder the exclusive right to make, use, sell or offer for sale any patented toy for a period of 20 years from the earliest filing date of the patent...
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| 14. |  Designing and Submitting Toy Inventions
I once pitched an idea for a wearable racetrack to a toy company. I thought it would be a great fit. It wasn’t. Turns out the product wasn’t themed correctly and the cost was too high. Luckily, I was able to talk with the manufacturer and redesign and simplify the product, and then execute a viable idea for the company that would fit...
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| 15. |  Event Marketing Guru’s Corner: Selling Too Much
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