From flower girl to firefighter, Aurora has released nine new "dress up" outfits that fit all of Aurora's five inch YooHoo & Friends. Each dress up set comes in clear packaging that includes two accessories. Retailers can combine the dress up packaging (fits slatwalls) with existing YooHoo & Friends displays. The "Blast to the Past" set includes three YooHoo & Friends "hippies.” Available separately are the "Go Green" set with two flower girls and a princess butterfly; and a third set that includes doctor, firefighter and police officer. Each 5-inch YooHoo & Friends animal (w/ sound) is available separately for $6.
— "They are all over the board, but I've sold about 100 of the various things," Barbara Fineblum, Owner of Barston's Child's Play in Baltimore, Md., said about YooHoos to TDmonthly when surveyed in late Spring 2011.

2011 marks the 30th Anniversary for plush toy and gift manufacturer Aurora World Inc. To celebrate, Aurora is offering a limited edition 30th Anniversary Bear plush toy. Limited the 1,200 pieces, the bear is made of Moda Acrylic plush. “30th Anniversary” is embroidered on its right paw pad. Mr. H.Y. Noh's (Aurora's Founder) signature and number (i.e.: 1/ 1200) is embroidered on the left foot.

Milly is a pink kitten that can be dressed up in cute outfits and carried in a scented cat carrier.

This line of seven dolls is soft and huggable, with baby-safe embroidered features.

Six white and black bean filled hamsters (4.5") make up the assortment. Each hamster holds an oversized red heart embroidered with either "XO," "Love," "Hugs," "Kiss Me," "I (heart) U" or "Love Me."

This 80s-themed YooHoo friend wears neon workout gear. He measures 8" tall and plays aerobics music when his belly is squeezed.

This punky YooHoo friend has a bright yellow mohawk and carries a guitar. He measures 5" tall and plays a whistle sound when his belly is squeezed.

This Mod YooHoo friend wears a suit and comes complete with a shaggy haircut. He measures 5" tall and plays a YooHoo sound when his belly is squeezed.

These 14.5" bean-filled monkey characters wear stylish, warm knit clothing and caps. Both feature the signature banana in tail and Velcro hands for easy hanging.

Each Fancy Pal is a purse and plush animal in one. The animals can be mixed and matched with different carriers. This assortment of Mini Fancy Pals includes two puppies and kittens in green, pink, purple or red carriers, each of which is embroidered with a holiday themed item such as candy cane or ribbon.

This Dreamy Eyes series features a moose, mouse, monkey and puppy accented with festive Holiday garb. Each 5" plush plays three different Christmas carols when squeezed.

This bean-filled brown bear is available in 12" and 18" sizes for $14.99 and $29.99 respectively. Love to Cuddle Bear sports a festive green knit cap, and matching mittens dangle from around his neck.

These 5" bean-filled plush toys are available in four styles. When squeezed they sing three Christmas songs, including “Jingle Bells,” “Santa Clause is Coming toTown” and “We Wish You a Merry Christmas."

These 8" plush toys come complete with candy cane color schemes. Each makes a sound, and the
candy cane embroidered on the tummy lights up when squeezed.

These 5" bean-filled plush toys feature orange or dark purple color themes, and make sounds when squeezed.

This 5" bean-filled plush toy comes dressed as a pumpkin and makes spooky witch or laugh sounds when squeezed.

YooHoo Aspirations plush toys wear detailed costumes and make fun sounds when squeezed. Pammee the Fennec Fox comes dressed as a cheerleader and is also available in an 8" version for $15.99.

YooHoo Aspirations plush toys wear detailed costumes and make fun sounds when squeezed. This plush bush baby comes dressed as a soccer player and is also available in an 8" version for $15.99.

These playtime puppets from Aurora all have sound, bright colors and a shimmery shine in the details. Kids will appreciate all the different animals available including Giraffe, Lion, Elephant, Tiger, Monkey, Zebra, Mutt, Kitty (image attached), Pony, Cow, Piglet and Lamb (10”, MSRP: $12.99)

Paws Puppets are nicely stuffed puppets (as opposed to sleeve puppets) with soft claws that compliment the paw pad detailing. The soft puppets are available in six styles including White Tiger, Leopard, Black Panther, Bengal Tiger, Polar Bear, and Lion.

YooHoo & Friends Aspirations are available in four styles (five and eight inches) -- all make fun sounds when squeezed. Pammee™ the Fennec Fox is dressed as either a cheerleader or as a girl who’s ready to head to the party (she’s wearing a party hat and holds a cupcake). The other YooHoo & Friends are pink and blue, and dressed as a ballerina and soccer star respectively (the soccer star sports a jersey with #3, and holds a soccer ball). MSRP: Small and large, $8.99 and $15.99 respectively.

This 5" plush bush baby comes with a removable hooded monkey costume. When its tummy is squeezed it makes a "spin" sound.

This 5" plush bush baby comes with a removable hooded panda costume. When its tummy is squeezed it makes a "chatter" sound.

This removable 8" pink Milly cat comes with a strawberry-scented cupcake-shaped carrier. Aurora’s plush carriers are marked with scents lasting approximately six months (the carriers range in size from six to eight inches).

This 8" pink Milly cat comes with a vanilla-scented cupcake-shaped carrier.