This system reinforces vocabulary in English and Spanish through repetition, provides interactive learning, and introduces children 18 months and up to a second language. Its multimedia approach helps parents by presenting words in a visual and auditory format (“My First Words” DVD) and using three board books to review words. Bina the butterfly puppet holds the book for an engaging reading time and can be used without the book to practice words learned. “Raise a Reader is the only system that allows parents to start teaching a second language earlier than any other product, with a review technique that no other product has — all the words … are reviewed in the board books,” CEO Valerie Coelho of My Little Thinkers told TDmonthly. Launch date: January 2007.